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ON THE SOLUTIONS FOR NET SHOPPING IN EXTREMELY AGING SOCIETY: CASE OF JAPAN
Ryuki Nakahara 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.5
The aging of society is speeding up in Japan. Although over 30 millions of aged persons in Japan are not good at using up-to-date tools like the internet for their daily life, they are well-off and have attractive purchasing power than younger generation. It is very import task how to approach them to sell goods, provide services through the internet. The issue seems to Japan just now, but will be the large and urgent task to Korea, to China in near future. We discuss the measures on the view of partnership marketing.
Partnership marketing for prevention
Ryuki Nakahara 한국마케팅과학회 2014 마케팅과학연구 Vol.24 No.2
There is no place in the world that has never suffered a disaster. We cannot escape fromdisaster in our daily life because we exist in a global setting. Disaster can happen to anindividual or an organization on any day and anywhere, at any time. Thus, what we do isconsider not how to escape disaster, but how to make an effort to overcome it. We usually consider how to reduce the losses caused by damage, how to reducethe degree of damage, and/or how to increase the speed of recovery after a disaster. Thisarticle will not discuss the constitution, the factors, or the causes of disaster. It willdiscuss the efficiency and effectiveness of avoiding disaster and recovering fromdisasters as quickly as possible through cases close to us in daily life in the view ofpartnership marketing. And we will argue the possibility and importance of preventingthe occurrence of disaster finally. We believe the best way to overcome disasters is tocreate a multidimensional partnership network with strategic planning to fundamentallyprevent the occurrence of disaster.
WELLNESS BUSINESS FOR THE EXTREMELY AGED SOCIETY: FROM THE POINT OF VIEW OF PARTNERSHIP MARKETING
Ryuki Nakahara 글로벌지식마케팅경영학회 2015 Global Fashion Management Conference Vol.2015 No.06
Wellness is usually used to focus on the activities of young or middle aged generation. But, in the extremely aged society like Japan and other developed countries, we must pay much more attention to the wellness of aged person. This study discusses the issue with partnership marketing.
ON THE SOLUTIONS FOR NET SHOPPING IN EXTREMELY AGING SOCIETY: CASE OF JAPAN
Ryuki Nakahara 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.7
The aging of society is speeding up in Japan. Although over 30 millions of aged persons in Japan are not good at using up-to-date tools like the internet for their daily life, they are well-off and have attractive purchasing power than younger generation. It is very import task how to approach them to sell goods, provide services through the internet. The issue seems to Japan just now, but will be the large and urgent task to Korea, to China in near future. We discuss the measures on the view of partnership marketing.
Ryuki Nakahara 글로벌지식마케팅경영학회 2017 Global Fashion Management Conference Vol.2017 No.07
Foreign tourists inbound Japan have been over 24 millions in 2016. It was the result of the policy of “Tourism-oriented nation” which is pushed by Japanese Government. And the aim is increasing foreign tourists to 40 million by 2020 Olympic Game in Tokyo - “Inbound Japan” - the project of cooperation between state and people. It is not so surprised to the leading countries in tourism of the world, but that means foreign tourists will be over 6 times less than a decade from 2012 after the Great Eastern Japan Earthquake. It will boost GDP in macro economy extremely, but meanwhile, there are problems at the spots and local areas. We discuss the relations and gaps between foreign tourists and local residents as one of global issues and propose our solution for how to adjust both benefits, establish and keep a partnership relation for the mutual interest among respective parts concerned.