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BRAND ORIGIN AND PRODUCT PREFERENCE: A STUDY OF URBAN ADULT CHINESE CONSUMERS
Qing Shan Ding,Robert Bradshaw,Len Tiu Wright 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.2
This paper presents a research study into urban adult Chinese consumers’ preferences in China with an analysis of the literature on country of origin effects on consumer brand preferences. The study implemented a mixed methods approach. Analysis of quantitative and qualitative data with results and conclusions are given.
BRAND ORIGIN AND PRODUCT PREFERENCE: A STUDY OF URBAN ADULT CHINESE CONSUMERS
Qing Shan Ding,Robert Bradshaw,Len Tiu Wright 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.7
This paper presents a research study into urban adult Chinese consumers’ preferences in China with an analysis of the literature on country of origin effects on consumer brand preferences. The study implemented a mixed methods approach. Analysis of quantitative and qualitative data with results and conclusions are given.
Shorouk Hamzawi,Qing Shan Ding,Hanqun Song 글로벌지식마케팅경영학회 2023 Global Marketing Conference Vol.2023 No.07
By merging Bourdieu's cultural capital with self-determination theory, this study aims to better understand smoking cessation behaviour in Egypt. The results demonstrate that the accumulation of cultural capital satisfies three fundamental needs, contributes to the self-determination theory's motivating forms, and serves as an independent cause for smoking cessation in Egypt.