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Priya Bhalla,Prodyut Bhattacharya 한국마케팅과학회 2019 마케팅과학연구 Vol.29 No.2
Protected areas are increasingly becoming primary focus for ecotourism. Binsar Wildlife Sanctuary situated in the Indian Himalayan Region offers its visitors key ecotourism products like enjoying Himalayan vistas, nature trekking, bird watching, photography and the homestays. Visitors to ecologically fragile destinations form crucial tourism stakeholders and require understanding of their demands and satisfaction levels to sustain a flow of visitors in the increasingly competitive tourism market. The present research assessed the importance and performance of the service and facilities attributes offered by the sanctuary in order to measure visitor satisfaction from ecotourism experience, using an importance– performance analysis. Findings indicate good performance of service providers in terms of environmental conservation, ensuring safety of visitors and maintaining view point conditions. Whereas, efforts need to be concentrated in improving user facilities, nature guiding, signage and information, food quality, and accommodation facility attributes. Chi-square analysis revealed that visitors undertaking unplanned day visit to the sanctuary were more likely to be non-satisfied, raising questions on the type of visitors arriving at the sanctuary. In order to enhance visitors’ satisfaction levels, basic facilities within the sanctuary need improvement besides developing interpretations component, such that the intrinsic nature and quality of nature-based ecotourism destination is achieved.
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Hotel’s best practices as a strategic driver for environmental sustainability and green marketing
Chindu Chandran,Prodyut Bhattacharya 한국마케팅과학회 2019 마케팅과학연구 Vol.29 No.2
Majority of the hospitality industry depends on the natural beauty and charisma of destinations thus emphasis on sustainability should be laid. Hotel operators are aware of the benefits of sustainability and many of them publicly promote their best practices as their marketing strategy. They are adopting green marketing as an opportunity to differentiate themselves from their competitors, cut costs associated with waste disposal and material usage. This paper aims at understanding the importance of green marketing with respect to implementing green practices in the hotel industry. The purpose of the study was to determine the benefits and challenges of undertaking environmental best practices and integrating these practices into their marketing strategy. The data were gathered from both primary and secondary sources. Primary data were collected by surveying the hotel staff across 20 hotels in India. Study concluded that hotels who have implemented green practices in their operations have been benefited like enhanced reputation and more worth among customers in comparison to other hotels. Most of the hotel implemented the environmental initiatives without any systematic approach. It is recommended that hotels should develop green management policies for improved quality of the environment and minimizing their impact of operations on the environment.
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Ishita Mathur,Prodyut Bhattacharya 대한공간정보학회 2024 Spatial Information Research Vol.32 No.2
Shifting agriculture is a complex system requiring organized categorization and measurement due to its widespread practice in tropics and impact on greenhouse gases. Remote sensing technologies and participatory mapping drive efforts to map these areas. This study provides a methodological overview of mapping techniques used for shifting cultivation from 2000 to present, covering local to global studies, identifying trends in remote sensing-based estimation of spatio-temporal patterns in these landscapes. Spatial resolution, classification method, ground truthing and data collection frequency were found to be important factors in mapping these mosaics. While most studies originate from Asia, there are also significant contributions from the Americas and Africa. Highlighting the intricacy of these systems, techniques such as spectral indices, cultivation stage differentiation, time-series data, and agent-based modeling have been used. Ground truthing from various sources validates and ensures accuracy. Other methods like object-based analysis, participatory approaches, image differencing, and neural networks also enhance comprehension of these areas. These insights will benefit related studies for assessing these landscapes at varying scales to enhance their management. Further collaborative research is essential to create automated methods and consistent protocols for monitoring these systems.
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