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- 저자 : Piotr Zaborek (검색결과 2 건)
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VALIDATING DART MODEL WITH DATA FROM THE SURVEY OF POLISH MANUFACTURING AND SERVICE COMPANIES
Jolanta Mazur,Piotr Zaborek 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.11
The article aims to quantitatively test the DART model, so far studied mostly with qualitative methods. A multiple measurement scale was employed in interviewing managers. The statistical evidence for adequacy of the model was obtained through CFA. The findings suggest that DART may not accurately reflect firms’ co-creation practices.
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VALIDATING DART MODEL WITH DATA FROM THE SURVEY OF POLISH MANUFACTURING AND SERVICE COMPANIES
Jolanta Mazur,Piotr Zaborek 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.7
The article aims to quantitatively test the DART model, so far studied mostly with qualitative methods. A multiple measurement scale was employed in interviewing managers. The statistical evidence for adequacy of the model was obtained through CFA. The findings suggest that DART may not accurately reflect firms’ co-creation practices.
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