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Motivating Producers to Participate in Co-Creation of Value
Palma Freida Consuelo,홍순구,이현미 한국인터넷전자상거래학회 2014 인터넷전자상거래연구 Vol.14 No.2
Producers are faced daily with the challenging task of creating value, by being innovative, within their organizations to survive the competitive global market. This paper aims at identifying the factors that motivates producers to participate in co-creation through the use of the grounded theory approach. Limited research is available on what and how producers are motivated to participate in co-creation. Therefore, this paper provides an academic contribution to the existing literature available as well as a practical perspective by providing producers with reasons why co-creation of value with consumes is vital for their survival.
A Co-Creative Approach to Integrated Water Resource Management through Fostering Shared Value
Palma Freida Consuelo,홍순구,Lennox A. Gladden 한국인터넷전자상거래학회 2014 인터넷전자상거래연구 Vol.14 No.5
Water is an important resource necessary for the survival of the human race and the ecosystem which we are apart of. Today many countries globally are facing the challenge of water scarcity resulting in a constant struggle for the economic and social development of these countries. Integrated Water Resource Management(IWRM) through fostering shared value is the solution to these water issues countries are currently facing particularly since it is cost effective and can be achieved in a sustainable manner. Therefore the goal of this paper is to present a viable solution to solve the challenges of managing water resource for future use in developing countries through creating shared value. The design of this paper is to provide a conceptual overview of IWRM through the use of co-creation with stakeholders. In addition a qualitative study employing a grounded theory approach to derive a conceptual model for a co-creative approach to IWRM in developing countries through fostering shared value will be employed. The findings for this research suggested that co-creation is the new solution to IWRM within developing countries. Particularly, since it harness and integrates knowledge, and viable solutions from various stakeholders within a country and worldwide to solve critical problems, while generating shared value for all stakeholders. This paper contributes to the practical, social and academic literature that currently exists regarding IWRM. This is an original paper that presents a viable strategy, through the use of co-creation, for the IWRM in developing countries.