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Key Determinants of Repurchase Intention toward Organic Cosmetics
Phuong Ngoc Duy NGUYEN,Vinh Tan NGUYEN,Nguyen Ngoc Thao VO 한국유통과학회 2019 The Journal of Asian Finance, Economics and Busine Vol.6 No.3
This paper aims to discover factors and their influences degree to repurchase organic cosmetic in Vietnam. In addition, this research also discloses the main segments that have high demand re-buying intention based on demographic groups of gender, age, income, educational level, job, type of products, and place of production. Twenty-eight scale was designed based on previous studies and adjusted to match the 5-point Likert scale to conduct measurement. By using survey method to test hypotheses and set up conceptual models to collect 295 Vietnamese consumers who have experience in consuming organic cosmetic by explain the results through Smart PLS software. The findings show that there is positive attitude of customers to the intention of acquiring organic cosmetics, green perceived and customer satisfaction. In addition, customer satisfaction, knowledge of products, safety values, and environmental protection consciousness also play important roles to form a positive attitude of customers for products. Moreover, the consciousness of green living of consumers accounts for a high proportion in creating customer satisfaction for organic products. The results show useful information for current premises to determine the factors that influence the decision to repurchase organic cosmetic product, that provide business strategies.
Highly efficient adsorption of arsenite from aqueous by zirconia modified activated carbon
Pham Ngoc Chuc,Nguyen Quang Bac,Dao Thi Phuong Thao,Nguyen Trung Kien,Nguyen Thi Ha Chi,Nguyen Van Noi,Vo Thang Nguyen,Nguyen Thi Hong Bich,Dao Ngoc Nhiem,Dinh Quang Khieu 대한환경공학회 2024 Environmental Engineering Research Vol.29 No.2
VO, Minh Sang,NGUYEN, Trung Hau,THACH, Thao Vy,TRAN, Doan Vy,HOANG, Nguyen Huong Giang,PHAM, Ngoc Phuong Trang Korea Distribution Science Association 2022 The Journal of Asian Finance, Economics and Busine Vol.9 No.7
Maintaining and expanding brand equity is regarded as an essential component of brand development. Effective management of brand equity leads to more opportunities for brand extension and the ability to draw in more customers. Brand equity, in particular, has a positive impact on consumer purchase intention. The purpose of this study is to look into the relationships between brand equity and consumption intention from the perspective of Vietnamese customers of India's COVID-19 vaccine products. Primary data is aggregated from 475 Vietnamese citizens with different occupations and backgrounds 18 years of age or older. The findings of the study show that consumption intention is positively inspired by brand equity, including brand association and brand quality. If consumers perceive high brand equity, it will have a higher impact on promoting consumption intention to the brand. India's COVID-19 vaccine needs to invest more in building brand equity in the Vietnamese market if it wants to increase the consumption choices of Vietnamese people. To create a good brand association and brand quality for India's COVID-19 vaccine, it is necessary to focus on communicating the good properties of the Indian-made vaccine such as safe, high protective effect, high immunity and protection, and long duration of immunity of vaccines.
Zein-based solid dispersion for potential application in targeted delivery
Minh Ngoc‑Uyen Nguyen,Toi Van Vo,Phuong Ha‑Lien Tran,Thao Truong‑Dinh Tran 한국약제학회 2017 Journal of Pharmaceutical Investigation Vol.47 No.4
The study aims to design and evaluate the ability of zein in solid dispersion (SD) system to enhance drug dissolution rate for a further application of colonic delivery of poorly water-soluble drug. The SD samples were prepared by solvent method and the investigation of drug release was performed at pH 7.4. The wettability, molecular interactions and drug’s crystal behaviours of SDs were studied by contact angle measurement, Fourier transform infrared spectroscopy (FTIR) and powder X-ray diffraction (PXRD), respectively. Zein-based SDs showed its potential in enhancing the rate of drug release. The PXRD results pointed out a rearrangement of drug’s crystalline structure in some SD samples through the appearance of new peaks on PXRD diffractogram, while a formation of a hydrogen bond between prednisolone (PRL) and zein was also confirmed by FTIR spectra. It was evident that a strong relationship between the amount of zein and the dissolution rate of PRL in SD system attributed to zein hydrophobicity, recrystallization and molecular interaction which were factors inducing the enhanced drug release rate. In conclusion, zein is a potential carrier for controlled release SD systems, especially further application for poorly water-soluble drugs in colonic delivery like PRL due to the resistance of zein at low pH environment.
The Effect of the Country of Origin on Brand Trust: A Case Study for COVID-19 Vaccines in Vietnam
Minh Sang VO,Trung Hau NGUYEN,Thao Vy THACH,Doan Vy TRAN,Nguyen Huong Giang HOANG,Ngoc Phuong Trang PHAM 한국유통과학회 2022 The Journal of Asian Finance, Economics and Busine Vol.9 No.4
Many factors influence brand trust, including manufacturer prestige, product value and quality, country of origin, media marketing, experience, and brand relationship. The purpose of this study is to assess the impact of the nation of origin on brand trust, using Vietnam as a case study for India’s COVID-19 vaccine. A total of 407 Vietnamese people aged 18 and up participated in the survey. The findings of the study show that the nation of origin has a significant impact on brand trust. Specifically, the perceived country image has a negative effect on brand trust, the other two components of the country of origin are perceived value and perceived quality of product have a positive impact on brand trust in India’s COVID-19 vaccine. Research results show that if the perceived country image of the country of production is perceived negatively, then there will be a negative impact on brand trust. According to research findings, people in Vietnam who are 30 years old or older, have steady occupations, know about India, have used Indian products in the past, and have strong brand trust in India’s COVID-19 vaccinations. India needs to boost its country’s image and develop communication to increase brand trust in Vietnam.