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RISS 인기검색어
- 검색키워드
- 저자 : Nanette C. Abelilla-Aquino (검색결과 1 건)
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Buying Patterns and Consumer Preferences for Chicken Meat and Pork : The Philippine Scenario
Charisse Joyce T. Reyes,Nanette C. Abelilla-Aquino,Agnes T. Banzon,Dinah Pura T. Depositario,Jeanette Angeline B. Madamba 한국무역연구원 2009 The International Academy of Global Business and T Vol.5 No.1
The global meat trade is tremendous (estimated at 100 million metric tons for pork alone in 2006) with poultry, beef and pork tagged as the three most important meat commodities. Differences in residential base, meat type and cut preferences, trade barriers and industry structure dictate specific meat trade flows among countries and regions. This paper analyzes the current buying patterns and preferences of consumers for poultry and pork in a diverse community in the Philippines, one of the emerging markets in Southeast Asia, through both descriptive and quantitative analyses. Socio-demographic, market-related and product-related variables were hypothesized to have an effect on consumer buying patterns and preferences for chicken and pork. Data was gathered from 182 households and covered both wet market and supermarket buyers. Those who bought from the wet markets did so because of the perceived freshness of meat, nearness of these markets to their residence, the constant availability of meat, and longer operating hours of the markets. On the other hand, supermarket buyers preferred to buy meat from supermarkets in view of assurance of safety, the adequacy of parking space, better cuts of meat and the availability and variety of meat products offered. Out of the variables tested quantitatively, only household income, educational attainment and prices of commodities were found to have a significant effect on consumer buying patterns. These variables were found to affect the quantity demanded, frequency of purchase and choice of marketplaces. Consumers with higher educational attainment consumed more chicken and pork compared to those with lower educational attainment. Households with higher income purchased and consumed higher volumes of chicken as well as pork and also purchased meat more frequently than those who belong to lower income groups. In addition, they usually buy from supermarkets than from wet markets. Lastly, an increase in meat prices was found to increase the probability of consumers buying chicken and pork from wet markets. Knowledge of Filipino household buying patterns and preferences could assist retailers, suppliers and producers of poultry and pork in promoting their products and devising strategies to ensure consumer loyalty and patronage.
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