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Designing Integrated Models as a Decision Aid in Web-based Marketing
Iraj Mahdavi,Hamed Fazlollahtabar,Nezam Mahdavi-Amiri,Mohsen Kakouei 한국데이타베이스학회 2010 Journal of information technology applications & m Vol.17 No.1
Web information systems have been utilized extensively over the past decade. The Internet allows for the entire sales cycle to be conducted on one medium, nearly instantaneously. From making the consumer aware of the product to providing additional information to transacting the final purchase, the Internet can accomplish them all. The Internet is like one big point-of-sales display, with easy access to products and the ability for impulse shopping. Here, we point out different aspects of information technology (IT) in marketing. Consequently, we propose two frameworks as decision aids in web-based marketing environment.
Designing Integrated Models as a Decision Aid in Web-based Marketing
Mahdavi, Iraj,Fazlollahtabar, Hamed,Mahdavi-Amiri, Nezam,Kakouei, Mohsen Korea Data Strategy Society 2010 Journal of information technology applications & m Vol.17 No.1
Web information systems have been utilized extensively over the past decade. The Internet allows for the entire sales cycle to be conducted on one medium, nearly instantaneously. From making the consumer aware of the product to providing additional information to transacting the final purchase, the Internet can accomplish them all. The Internet is like one big point-of-sales display, with easy access to products and the ability for impulse shopping. Here, we point out different aspects of information technology (IT) in marketing. Consequently, we propose two frameworks as decision aids in web-based marketing environment.