http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
Abdul Kadir OTHMAN(Abdul Kadir OTHMAN ),Mizan HITAM(Mizan HITAM ),Zuhaina ZAKARIA(Zuhaina ZAKARIA ),Mohd Rafizi RAHMAD(Mohd Rafizi RAHMAD ),Zuraidah MOHD SANUSI(Zuraidah MOHD SANUSI ) 한국유통과학회 2022 The Journal of Asian Finance, Economics and Busine Vol.9 No.9
The purpose of this paper is to explain the process of developing and validating the instrument to measure the university’s organizational core values and sub-values known as ESI iDART. The three core values are excellence, synergy, and integrity, while the five sub-values comprise knowledge, discipline, trustworthiness, diligence, and responsibility that all staff should understand and practice. These values must be measured to examine the extent to which the staff has practiced them in their work life. With regard to methodology, the research instrument used in the study was developed using a focus group study involving 39 university staff from various departments and campuses. The instrument was later refined and validated by a group of experts from the university. In the main study, the instrument was distributed to all 17,969 university staff from all over the country. After one month, a total of 11,688 university staff participated in the survey indicating a 66% response rate. Using descriptive analysis, reliability analysis, and ANOVA, the results indicate that instrument is considered valid and reliable to be used. The major findings from the study show that organizational values increase over time. Some theoretical and managerial implications are also discussed.