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A BIBLIOMETRIC ANALYSIS OF INTERNATIONAL SERVICES MARKETING: THE PAST, THE PRESENT, AND THE FUTURE
Nilay Bı?akcıo?lu Peynirci,Yiannis Kouropalatis,Robert E. Morgan,Matthew J. Robson 글로벌지식마케팅경영학회 2023 Global Marketing Conference Vol.2023 No.07
A bibliometric analysis, spanning five decades of knowledge is employed with the aim of: (i) assessing core intellectual knowledge of international services research; (ii) examining the contribution of international services marketing to broader research disciplines; and, (iii) estimating forecasting trends for the most promising international services research directions.