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Dr. Tatjana Pivac,MSc Tamara Tanasić,Mr. Igor Stamenković,Dr. Ivana Bleš,ić,MSc MSc Miriana Penić 한국문화관광학회 2021 문화관광연구 Vol.23 No.2
One way of promoting Eastern Serbia’s archeological heritage is to develop a number of connected sites as a cultural route. This paper discusses the application of analytic hierarchy process (AHP) on market appeal matrix with the purpose of assessing the potential for archaeological tourism development in the region of Eastern Serbia. Ten relevant criteria were proposed and were indicated for several of the most attractive archaeological sites in Eastern Serbia (Viminacium, Lepenski Vir, the Roman castrum of Pontes, Iustiniana Prima or “Empress’s Town”, Mediana and Felix Romuliana) and were analysed by Analytic Hierarchy Process (AHP). Preliminary results indicate that the most relevant criteria are important national symbols and the least important appeal for special needs indicator. Lepenski Vir has the highest market appeal, followed by Felix Romuliana, Viminacium, Mediana, and the least market appeal has the Roman castrum of Pontes.