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NEUROMARKETING INSIGHTS INTO CONSUMER PERSONALITY TYPES AND THEIR CHOICES
Katharina Kuehn 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.8
Consumer decision making and behaviour happen largely under the radar of the conscious mind. In order to market brands and products effectively, the limbic system in the brain holds many clues as to how to segment consumers and increase impact with key target groups.
NEUROMARKETING INSIGHTS INTO CONSUMER PERSONALITY TYPES AND THEIR CHOICES
Katharina Kuehn 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.7
Consumer decision making and behaviour happen largely under the radar of the conscious mind. In order to market brands and products effectively, the limbic system in the brain holds many clues as to how to segment consumers and increase impact with key target groups.