http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
Running Apparel Consumption Explained: A Diary Approach
Erik Thibaut,Steven Vos,Jeroen Scheerder 글로벌지식마케팅경영학회 2021 Journal of Global Sport Management Vol.6 No.4
First, the current study aims to identify the determining factors of the purchase price of sportswear worn by runners. Second, this study aims to demonstrate that diary-methods can be a useful method in sports consumption research as they provide in a large amount of data on a very detailed, non-aggregated level. Based on a dataset of 2,235 running sessions of 192 runners, the results indicate that one fifth of the total variation is due to differences between running sessions of the same runner, instead of between-runner variability. It is found that a runner wears a more expensive outfit at a running event session when compared to a training session. Runners with a higher educational level, income and who run in a fitness center or a health club wear more expensive sports apparel than other runners. Both the regression results and the innovative diary approach bear interesting implications for runners, running enterprises and researchers. For example, implementing running consumption in smartphone tracking applications could improve the running experience, which on their turn provides in big data for further research.
Elien Claes,Chris Heim,Bart Vanreusel,Hanne Vandermeerschen,Jeroen Scheerder 글로벌지식마케팅경영학회 2020 Journal of Global Sport Management Vol.5 No.3
In this study, local networks surrounding the 11 homeless teams of the Belgian Homeless Football Cup (BHFC), a social football project for socially excluded homeless people, are analyzed from an organizational social capital perspective. Semi-structured interviews with key representatives within the local networks (including social, football, and government-related partners) were conducted. An organizational analysis is performed to explore the composition of the different networks, and to identify significant actors. Facilitating and constraining circumstances in sport for social change projects, like the BHFC, are examined. The features and conditions of the networks revealed in this study are of relevance for field workers and policy-makers and can be key factors for the management of sport for social change projects. This knowledge contributes to the sustainability and stability of the networks, and of the projects for social change in which these networks are embedded.
In Troubled Water? European Sports Clubs: Their Problems, Capacities and Opportunities
Ørnulf Seippel,Christoph Breuer,Karsten Elmose-Østerlund,Svenja Feiler,Szilvia Perényi,Monika Piątkowska,Jeroen Scheerder 글로벌지식마케팅경영학회 2023 Journal of Global Sport Management Vol.8 No.1
We study problems experienced by sports clubs from nine European countries – Belgium (Flanders), Denmark, England, Germany, Hungary, the Netherlands, Norway, Poland, and Spain – and factors – national characteristics and organizational capacities – explaining variation in problem perceptions. Data is surveys of more than 30,000 sport clubs. We investigate five types of club problems: recruitment/retention of members, recruitment/reten- tion of volunteers at the board level, recruitment/retention of coaches/instructors, financial situation of clubs and availability of sport facilities. We found that human resource problems were widespread in Denmark and Germany and least common in Belgium. In Hungary, Poland, and Spain, finances and facilities stood out as the most reported problems. Some capacities – negative financial balance, planning capacity and social climate – have systematic and direct implications for those involved, whereas others – size and professionalization – are more difficult to interpret systematically and harder to link to strategic policy actions.