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      • Analysis of Sustainable Development of the Chinese Golf Industry from the Perspective of Environmental Social Responsibility

        HaoLong Xu(HaoLong Xu),JinLong Wang(JinLong Wang),HaoYu Tan(HaoYu Tan) 동북아경상학회 2022 동북아경상연구 Vol.3 No.1

        Purpose – The purpose of this paper is to sort out the construction of environmental social responsibility at home and abroad, analyze the logical relationship between the construction of environmental social responsibility and the sustainable development of the golf industry, and come to the conclusion that we should speed up the construction of environmental social responsibility of enterprises and form a green health industry chain with a full life cycle. Design/Methodology/Approach – Based the on the SWOT analysis method, based on the internal and external environment and conditions, draws a series of corresponding conclusions or strategies through investigation, research, arrangement and combination of various main inner strengths, weaknesses, external opportunities and threats closely related to the research object. Findings – This paper studies, Through SWOT analysis, the strategic measures for the sustainable development of Chinese golf from the perspective of environmental and social responsibility are obtained. Research Implications – In the management of this paper, This study makes China’s golf industry consider environmental and social benefits and realize the synergy and unity of economic, environmental, and social benefits. China’s golf industry’s sustainable development direction and innovation path have certain practical significance.

      • A Research on the Construction of golf Course and Its Surrounding Area in China from the Perspective of “Ecology-Production-Life” Space

        Haolong Xu(Haolong Xu),Fengli Sun(Fengli Sun) 동북아경상학회 2022 동북아경상연구 Vol.3 No.2

        Purpose - This paper aims to analyze and provide solutions to the current problems of golf courses and surrounding land in China, guided by the concept of “ecology-production-living” space and using scientific and objective analysis while selecting appropriate indicators. This paper hopes to optimize the utilization value of golf courses and their surrounding space in China and provide a new and feasible basis and method for the rational development and popularization of golf in China based on the country’s actual situation. Design/Methodology/Approach - Combining with domestic and foreign theories and research, this paper analyzed the “ecology-production-life” space problems in golf course and its surrounding area, and draws a series of corresponding conclusions or strategies. Findings - This paper studies the strategic measures for the sustainable development of Chinese golf from the perspective of “ecology-production-life” space are obtained. Research Implications - In terms of the managerial implication of this paper, this study provides a new feasible basis and method for the rational development and popularization of golf in China. It also has certain practical significance for realizing the rural revitalization strategy.

      • 中国高尔夫消费者在社交活动中的体面感对商品满意度和品牌态度的影响

        张,霄,宇(Xiaoyu Zhang),徐浩龙,(Haolong Xu) 동아시아무역학회 2020 Journal of East Asian Trade(JEAT) Vol.2 No.2

        Purpose - The purpose of this paper is hoping to study the relationship between the variables of sense of decency in social activities, product satisfaction, brand attitude of Chinese golf consumers. Design/Methodology/Approach - Based on consumers who like to play golf in the northeast of China are selected as the research object, and the convenience sample sampling method of nonprobability sample sampling method is used to extract samples. Findings - This paper studies significant statistical difference between sense of decency in social activities and product satisfaction, there was a significant statical difference between product satisfaction and brand attitude with all sub factors, there was a significant statical difference between sense of decency in social activities and brand attitude. Research Implications - In the management, the research on the influence of soybean import volume on futures price is perfected, which provides theoretical basis for maximizing import welfare and improving domestic futures market.

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