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      • The Effect of New Ecological Paradigm on Pro-Environmental Behaviors: Mediating Role of Environmental Attitudes

        Kai-bin Zhao,Zheng Jin,Timothy Tamunang Tamutana,Yi-Ming Shi,Marina Kogay,Hanna Yeshinegus Adamseged 한국공공가치학회 2021 공공가치연구 Vol.1 No.1

        Acquiring a better understanding of what drives pro-environmental behaviors is important for human. This study explores the underlying mechanism between New Ecological Paradigm and pro-environmental behaviors. Based on cognitive dissonance theory and identity theory, a questionnaire, including New Ecological Paradigm scale, pro-environmental attitude scale and pro-environmental behaviors scales, was used to investigate 1352 university students. The results indicated that: (1) There were significant correlations among New Ecological Paradigm, pro-environmental attitude and pro-environmental behaviors; (2) pro-environmental attitude played mediating role between New Ecological Paradigm and pro-environmental behaviors. In summary, this study uncovered the mechanism underlying the relationship between New Ecological Paradigm and pro-environmental behaviors, which contributes to the understanding of the complex mechanism that influence people s pro-environmental behaviors.

      • Influence of Political Correctness on Populism in Mediating Public Attitudes

        Timothy Tamutana Tamunang,Zheng Jin,Zhao Kaibin,Yi-Ming Shi,Raymond Tanwie Tamunang,Marina Kogay,Hanna Yeshinegus Adamseged 한국공공가치학회 2021 공공가치연구 Vol.1 No.-

        Political Correctness (PC) can play a very important role in promoting populism which in turn influences public attitudes. The language of these ideologies in public political discourse often carries potential incentives that motivate violent behaviors to attain their objectives. The last decade, has witnessed a dramatic increase in violence resulting from identity and speech censoring that have fomented, polarized and radicalized societies. The papers aims at demonstrating factually how language propagated through political speeches by both ideologies aid violence. Particularly how populists leaders take advantage of PC advocacies to incite the masses and cause violence which affects public values. The argument rest on the premise that both the left and the right pc advocates create populism opportunists who benefit from disenchanted minded population and steer public violence. When group social identity is under threat and there is intervention through speech censoring (linguistic expression) violence ensues. It concludes that pc should be more reflexive, curtailing but being more practical. Over expansion of political correctness only reveals deep seated societal sores which the society has yet to compromise. More targeted programs for the traditional conservatives, vulnerable, globalization misfits can help in quelling a saturated disgruntle masses. More legislations may be required that put politicians aspiring for a public office within a defined language conduct during campaigns.

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