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REVISITING CONSUMER CONTAMINATION: INFLUENCES OF PROXIMITY AND SCOPE OF CONTACT
Fu-Yung Kuan,En-Chi Chang,Sin-Yao Chen 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.8
According to theory of consumer contamination (Argo, Dahl & Morales, 2006), a product, after being touched by a customer, will be disgusted and devalued by the following customer. However, Argo, et al. (2006) considered only a high salience of contact product, i.e., T-shirts, and did not consider low salience of contact products. This study extended the study of Argo, et al. (2006) and examined whether perception of consumer contamination varies between products of different saliences of contact. The gender difference was also considered. The result from an experiment showed that consumers’ reactions to ‘contaminated’ products vary, depending on the salience of contact. The result also shows that female consumers tend to be more sensitive to consumer contamination.
REVISITING CONSUMER CONTAMINATION: INFLUENCES OF PROXIMITY AND SCOPE OF CONTACT
Fu-Yung Kuan,En-Chi Chang,Sin-Yao Chen 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.7
According to theory of consumer contamination (Argo, Dahl & Morales, 2006), a product, after being touched by a customer, will be disgusted and devalued by the following customer. However, Argo, et al. (2006) considered only a high salience of contact product, i.e., T-shirts, and did not consider low salience of contact products. This study extended the study of Argo, et al. (2006) and examined whether perception of consumer contamination varies between products of different saliences of contact. The gender difference was also considered. The result from an experiment showed that consumers’ reactions to ‘contaminated’ products vary, depending on the salience of contact. The result also shows that female consumers tend to be more sensitive to consumer contamination.
Huang, Wen-Kuan,Lin, Yung-Chang,Chiou, Meng-Jiun,Yang, Tsai-Sheng,Chang, John Wen-Cheng,Yu, Kuang-Hui,Kuo, Chang-Fu,See, Lai-Chu Asian Pacific Journal of Cancer Prevention 2013 Asian Pacific journal of cancer prevention Vol.14 No.8
Background: There have been no large-scale population-based studies to estimate the subsequent risk of primary liver cancer (PLC) among patients with pyogenic liver abscess (PLA). This study aimed to provide relevant data. Materials and Methods: The Taiwan Longitudinal Health Insurance Database for the years 2000 and 2005 was used. The PLA group were adult inpatients who were newly diagnosed with PLA from 2000 to 2008. The control group was randomly selected and matched with the PLA group in terms of age, sex, and date in which medical treatment was sought other than for PLA. Results: There were 1,987 patients each in the PLA and control groups. In total, 56 had PLC, 48 (2.4%, 601.5 per 100,000 person-years) from the PLA group, and 8 from the control group. After adjusting for potential covariates, the hazard ratio of PLC for the PLA group was 3.4 times that of the control group (95% confidence interval = 1.6-7.3, p <0.001). The PLC risk for the PLA group was significantly higher within the first year after PLA diagnosis (hazard ratio: 35.4) as compared with the control group and became insignificant (hazard ratio: 2.0, 95% confidence interval = 0.8-4.9) more than one year after PLA diagnosis. Conclusions: Patients with PLA have a higher rate of PLC than matched controls, especially within the first year after the diagnosis of PLA, suggesting PLA is a warning sign for PLC.