GIVING MEANING TO PLACES OF DESTRUCTION: THE IMPACT OF VISITING HOLOCAUST SITES ON ISRAELI JEWS

Mark S. Rosenbaum,Drew Martin,Tali Seger-Guttmann 글로벌지식마케팅경영학회 2016 Global Marketing Conference Vol.2016 No.7

From a marketer’s perspective, place is only a sacrosanct component of the marketing mix (McCarthy, 1960), and extends into services’ “7Ps” (Grӧnroos, 1994). The servicescape literature explores how stimuli present within commercial consumption settings or servicescapes impact consumer behaviors (Rosenbaum & Massiah, 2011). Arguably, marketers view place as exchange locales, and they do not understand the evocative role that they assume in consumers’ lives (Sherry, 2000). Within cultural geography, places represent “profound centres of human existence” (Relph, 1976, p. 43). Place is a triad comprising of a physical setting, activities, and meanings (see Relph, 1976). This paper investigates how Israeli Jews attribute meanings to places associated with their destruction during the Holocaust (1939 – 1945). Respondents were eight Jewish Israelis who recently participated in the educational Holocuast sojourn (i.e, Warsaw Ghetto, Treblinka, and Aushwitz). Using long interviews, the authors put forth a framework that shows how the participants assign place-based meanings on four dimensions. The individual dimension reflects how the tour personally impacts visitors’ lives. The communal dimension, explores the trip impact’s the individual’s view towards Israel and Israeli nationalism (Zionism). The religiosity dimension reflects tour’s impact on a participant’s self-identity as a Jew (e.g., secular, conservative, Orthodox). Lastly, the global dimension explores the trip’s impact on a participant’s identity as a human being in a global world. Did the trip alter a participant’s views towards mankind, towards genocide, and universal lessons that everyone may learn from the Holocaust? Results help to understand the evocative role that places often assume in consumers’ lives. Place no longer seem as inert; instead, spaces imbued with meanings impact lives, experiences, and even one’s overall well-being. From a broader perspective, the results suggest a different role that consumption settings may assume in consumers’ lives. Places may impact consumers on multiple levels, and the essence of understanding the profound bonds that consumers often form with places, originates not from the functions that places serve, but rather, from the meanings that consumers often assign to place.

Principles of value creation in event tourism: Enhancing the competitiveness of regional clusters Chung-Shing Lee a , Drew Martin b , Pi-Feng Hsieh

Chung-Shing Lee,Drew Martin,Pi-Feng Hsieh,Wan-Chen Yu 한국마케팅과학회 2020 마케팅과학연구 Vol.30 No.4

Using a strategic management perspective, this paper conceptualizes how event tourism creates and appropriates value for locations and regions supporting tourism. A conceptual framework of the six principles of tourism value creation integrates theoretical developments in value creation and retention, service innovation, and networks and regional clusters. This model applies to three levels of players: individual entities, tourism-supporting organizations, and the geographic or regional clusters that promote tourism. This framework demonstrates how event tourism creates value for individual tourists, tourism-related organizations, and regional economies, while also enhancing competitiveness for regions and individual nations. The model offers a new perspective for future research directions and practitioner guidance to create and sustain competitive advantage.

Cross-functional conflicts, effectiveness, and innovation performance: A symbiotic approach

Ping Sun,Xiang Robert Li,Drew Martin 한국마케팅과학회 2016 마케팅과학연구 Vol.26 No.3

Although cross-functional conflicts occur among departments, empirical research on the inherent mechanism remains scant. As conflict appears to be an element in innovation, by using a symbiotic approach combining traditional Confucian values and mainstream Western theories, this study of 135 Chinese high-tech companies investigates how various cross-functional conflict types influence cross-functional effectiveness, which in turn influences innovation performance. Results show an inverted U-shaped relationship for cross-functional task conflict and a negative relationship for cross-functional relationships on crossfunctional effectiveness and innovation performance. Cross-functional effectiveness has a complementary mediation effect on the relationship between cross-functional task conflicts and innovation performance, and an indirect mediation effect on the relationship between cross-functional relationship conflicts and innovation performance. Trust moderates the relationship between cross-functional task conflict and cross-functional effectiveness, demonstrating a U-shaped relationship. Results are inconclusive about trust’s moderating effect between relationship conflict and cross-functional effectiveness. This study offers executives new guidelines for managing conflict and trust to improve their high-tech firm’s innovation climate.

BALANCING INNOVATION AND CONFLICT: TRUST’S MODERATING EFFECT ON INTRA-FIRM CONFLICT AND INNOVATION PERFORMANCE

Ping Sun,Xiang (Robert) Li,Drew Martin 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.7

Although cross-functional conflicts occur between marketing and research and development departments, empirical research on the inherent mechanism remains scant. This study examines the hierarchical relationship among various cross-functional conflict types. Trust moderates conflict resolution in a sample of 135 Chinese high-tech companies. Results show an inverted U-shaped relationship for cross-functional task conflict and a negative relationship for cross-functional relationships on team effectiveness and innovation performance. Trust moderates the relationship between cross-functional task conflict and team effectiveness; however, the results do not show trust’s link to the relationship between relationship conflict and team effectiveness. When trust is high, the U-shaped relationship between cross-functional task conflict and team effectiveness becomes positive. This study offers executives new guidelines for managing conflict and trust to improve high-tech firm’s innovation climate.

THE POWER OF MONEY: COMPARING MIDDLE CLASS ATTITUDES IN INDIA AND KOREA

Altaf Merchant,Gregory Rose,Sunmee Choi,Drew Martin 글로벌지식마케팅경영학회 2016 Global Marketing Conference Vol.2016 No.7

Prior research in the U.S. documents the interaction between societal changes, money meanings, and family dynamics in the U.S. (Commuri & Gentry, 2005; Rose & Orr, 2007) and India (Merchant, Rose, & Gour, 2015). The present study extends this line of inquiry by examining and contrasting the money attitudes of couples, money meanings, and dynamics of money management within families of two horizontal collectivist nations (Triandis & Gelfand, 1998): India and South Korea. Twelve and six married couples were interviewed in India and Korea respectively. Both nations are horizontal collectivist nations that place a high value on the perceptions and respect of others. Thus, respondents from both nations emphasize the importance of consuming to convey status and keeping up with their neighbors. Indians frequently discuss religious and mythological texts related to money, doing one’s duty, and prosperity’s fickle nature. In contrast, Koreans are less apt to explicitly discuss religious and mythological texts. They appear to be somewhat more present oriented regarding their attitudes toward money and spending. Findings reveal that Koreans focus on security, respect money’s positive utility and necessity, and greed’s potential pitfalls. Koreans seem less concerned about on saving and focus more on enjoying life. Indians link saving to dharma (doing their duty) and supporting their children. Koreans also place a high value on family and supporting their children, but they appear less concerned about the success of future generations than Indians. These differences appear consistent with cultural values and reflect differences in economic development. For example, the homemaker is highly revered in the Hindu religion and Indian culture (Bharat, 2012) where the role is tied to doing one’s dharmatic duty. Korean and other cultures also revere nurturance within the family, but this reverence tends to be expressed within the culture’s specific economic and historical circumstances. Compared to Korea, Indian culture seems less egalitarian and more conservative in attitudes toward woman.