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Thomas Gruen,Daniel Corsten 한국마케팅과학회 2021 마케팅과학연구 Vol.31 No.3
Accessibility of products in online retail is an expected part of the shopper experience journey. Frequent products are not accessible due to non-availability. Introduced by Sheth and Sisodia, the 4A’s framework articulates how success in any marketing program depends on four dimensions: Awareness, Acceptability, Affordability, and Accessibility. This article demonstrates how, like dominos fall, marketing investments can fail when the final 4A’s stage, Accessibility, is not adequately addressed in online retailing. Surveying more than 2,000 shoppers across five European and Asian countries that encountered a non-available item while shopping online for one of six fast-moving consumer goods categories, the research study examines shoppers’ switching behavior when Accessibility has been interrupted in the purchasing stage of the customer journey. The overall goal is to better understand how shoppers change their behavior, and it examines a variety of causes that drive switching behavior, whether it be to switch stores, switch brands, or switch intentions when the item they desired is unavailable. Switching behavior was found to vary greatly among the five countries, but less between categories, and switching was greatly affected by the way shoppers encountered the nonavailable item. The study concludes with recommendations to address Accessibility both in product availability and shoppers’ transaction costs.
Finner, Kyle,Jee, M. James,Golovich, Nathan,Wittman, David,Dawson, William,Gruen, Daniel,Koekemoer, Anton M.,Lemaux, Brian C.,Seitz, Stella American Astronomical Society 2017 The Astrophysical journal Vol.851 No.1
<P>The second most significant detection of the Planck Sunyaev-Zel'dovich survey, PLCK G287.0+32.9 (z = 0.385), boasts two similarly bright radio relics and a radio halo. One radio relic is located similar to 400 kpc NW of the X-ray peak and the other similar to 2.8 Mpc to the SE. This large difference suggests that a complex merging scenario is required. A key missing puzzle for the merging scenario reconstruction is the underlying dark matter distribution in high resolution. We present a joint Subaru Telescope and Hubble Space Telescope weak-lensing analysis of the cluster. Our analysis shows that the mass distribution features four significant substructures. Of the substructures, a primary cluster of mass M-200c = 1.59(-0.22)(+0.25) x 10(15) h(70)(-1) M-circle dot dominates the weak-lensing signal. This cluster is likely to be undergoing a merger with one (or more) subcluster whose mass is approximately a factor of 10 lower. One candidate is the subcluster of mass M-200c = 1.16(-0.13)(+0.15) x 10(14) h(70)(-1) M-circle dot located similar to 400 kpc to the SE. The location of this subcluster suggests that its interaction with the primary cluster could be the source of the NW radio relic. Another subcluster is detected similar to 2 Mpc to the SE of the X-ray peak with mass M-200c =1.68(-0.20)(+0.22) x 10(14) h(70)(-1) M-circle dot. This SE subcluster is in the vicinity of the SE radio relic and may have created the SE radio relic during a past merger with the primary cluster. The fourth subcluster, M-200c = 1.87(-0.22)(+0.24) x 10(14) h(70)(-1) M-circle dot, is NW of the X-ray peak and beyond the NW radio relic.</P>