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- 저자 : Christine E. Kastanos (검색결과 1 건)
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Exploration of Communication Processes Related to the Apparel Product Development Process
Christine E. Kastanos,Kelly L. Reddy-Best 한국복식학회 2018 International journal of costume and fashion Vol.18 No.1
We investigated the communication practices throughout the apparel product development process for wholesalers and retailers of varying sizes. The aim of this study was to help build a more holistic view of some of the apparel product development process challenges related to communication practices and tools, and to provide industry insight for textile and apparel educators and students who will soon enter the industry and will need to navigate these various challenges. Two questions guided the study: (a) how do apparel product development team members at varying company types and sizes communicate throughout the product development process? and (b) what are the different communication challenges faced by these apparel companies during the apparel product development process? Based on analysis of data from 20 interviews, two themes emerged: (1) preferred methods of communication varied based on type of information and company culture, not company type or size and (2) general communication, communication through tools, timing, and language barriers were the most common challenges throughout the apparel product development process.
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