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- 저자 : CHAIRY, Chairy (검색결과 4 건)
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Bika Ambon of Indonesia: history, culture, and its contribution to tourism sector
Chairy,Jhanghiz Syahrivar 한국식품연구원 2019 Journal of Ethnic Foods Vol.6 No.-
Indonesia is an archipelago with more than 17,000 islands and more than 300 ethnic groups. Today, the country has 35 provinces, and each province has its own local culture, language, and ethnic food. Medan is the capital of North Sumatra province which is one of the most populated provinces in Indonesia. One of the popular and authentic food souvenirs for tourists who visit Medan is Bika Ambon. Arguably, it is one of the most delicate cakes in terms of preparation and taste. The ingredients of Bika Ambon are tapioca or sago, wheat flour, sugar, coconut milk, and eggs and added bread yeast for fermentation. Bika Ambon has been a magnet for both local and international tourists visiting Medan.
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Offline Shopping During the COVID-19 Pandemic: Between Need and Fear
Hardius USMAN(Hardius USMAN ),Nucke Widowati Kusumo PROJO(Nucke Widowati Kusumo PROJO ),Chairy CHAIRY(Chairy CHAIRY ) 한국4차산업학회 2022 4차산업연구 Vol.2 No.2
Purpose - The purposes of this research are: (1) Building and testing a research model that integrates Theory of Reasoned Action (TRA) with fear, perceived risk, and health protocols; (2) Examining the impact of compliance with health protocols on consumer behavior when offline shopping. Research design, data, and methodology - The data collection uses the self-administered survey method, and the questionnaire is distributed online. A total of 504 Indonesian population aged 18 years old or more participate in this research. Data are analyzed using factor analysis, multiple regression, and multiple regression with interaction. Result - This study reveals several findings: (1) Attitude and subjective norm have a significant effect on offline shopping behavior; (2) fear has a direct and indirect effect on offline shopping behavior; (3) the effect of perceived risk on the intensity of offline shopping is determined by compliance with health protocols. Conclusion - This paper discusses the direct influence of attitudes and subjective norms on behavior. This research also integrates fear, perceived risk, and health protocol factors in TRA, which may not have been done much, especially in the COVID-19 pandemic context.
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Offline Shopping During the COVID-19 Pandemic: Between Need and Fear
USMAN, Hardius,PROJO, Nucke Widowati Kusumo,CHAIRY, Chairy Korea Fourth Industrial Association 2022 Fourth industrial review Vol.2 No.2
Purpose - The purposes of this research are: (1) Building and testing a research model that integrates Theory of Reasoned Action (TRA) with fear, perceived risk, and health protocols; (2) Examining the impact of compliance with health protocols on consumer behavior when offline shopping. Research design, data, and methodology - The data collection uses the self-administered survey method, and the questionnaire is distributed online. A total of 504 Indonesian population aged 18 years old or more participate in this research. Data are analyzed using factor analysis, multiple regression, and multiple regression with interaction. Result - This study reveals several findings: (1) Attitude and subjective norm have a significant effect on offline shopping behavior; (2) fear has a direct and indirect effect on offline shopping behavior; (3) the effect of perceived risk on the intensity of offline shopping is determined by compliance with health protocols. Conclusion - This paper discusses the direct influence of attitudes and subjective norms on behavior. This research also integrates fear, perceived risk, and health protocol factors in TRA, which may not have been done much, especially in the COVID-19 pandemic context.
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Jhanghiz SYAHRIVAR,Genoveva GENOVEVA,Hanif Adinugroho WIDYANTO,Yuling WEI,Chairy CHAIRY 한국유통과학회 2021 The Journal of Asian Finance, Economics and Busine Vol.8 No.11
This research aims to investigate the relationship between moral deficiency and moral consumption. Consumers’ moral values cannot be separated from their consumption activities. In other words, consumers’ spending preferences may be an expression of their beliefs about what is right and wrong. A less explored concept within moral consumption behavior theory is ‘moral deficiency’. To the best of our knowledge, this is the first research effort to integrate green purchasing and religious purchasing under the banner of moral consumption behavior. There are two studies: Study 1 aimed to measure the moral deficiency of participants through moral scenarios (implicit) and then test its relationship with the green purchase and religious purchase, two proxies of moral consumption. A total of 121 universities were chosen via the nonprobability sampling method. To improve the results of the prior study, Study 2 aimed to measure the moral deficiency of participants through moral deficiency self-report (explicit) and then test its effects on green purchase and religious purchase. A total of 208 participants from the general public were recruited via the nonprobability sampling method. The findings of the two studies suggest that participants with high moral deficiency showed more intention to engage in moral consumption behavior.
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