A Study of Consumer Behavior on Online Shopping Discount Event - Cyber hot Days - in Korea

전병호,Jun, Byoungho Korea Society of Digital Industry and Information 2018 디지털산업정보학회논문지 Vol.14 No.2

US Retailers consider two major holiday shopping days as their most profitable-the Friday after Thanksgiving, Black Friday, and the Monday after Thanksgiving, CyberMonday. Online shopping discount events have boosted up the shopping markets resulting in pumping up National economy. For such reasons, Korea also has launched online shopping discount event, which is called 'Cyber hot days'. The primary purpose of this paper is to understand consumer behavior on Cyber hot days and suggest how retailers can harness those consumer behaviors and how government agency can support both retailers and consumers to boost up shopping markets. The results of empirical test shows that economic value, emotional value, and product variety were found to be significantly related to consumers' attitude on Cyber hot days, but convenience value, social value, and product uniqueness were not. Consumers' attitude was also found to be significantly related to the repurchase intention. It implicates that price, enjoyment, and product variety are important aspects to Korean consumers when they purchase during online shopping discount event.

대학 수업에서의 SNS 활용에 대한 연구: 경험자와 비경험자 학습자의 비교

전병호,전병철,Jun, Byoungho,Jun, Byoungchul 디지털산업정보학회 2016 디지털산업정보학회논문지 Vol.12 No.3

Dramatic transformation in education has taken place and Internet Technologies have played a key role. Especially SNS has been considered as an effective educational tool because of its exceptional features such as discussion on course topics, feedback from peers and group collaboration. The purpose of this paper is to investigate factors affecting the attitude, intention to continuous use of SNS and performance in college education comparing between experienced learner and non-experienced learner. Self-efficacy on media usage, educational expectancy, subjective norm, habit, and enjoyment were identified as affecting factors based on prior researches. The results shows that all factors are significantly related to the learner's attitude on the use of SNS in college education. Experienced learner's attitude on educational use of SNS in college was found to be significantly related to the intention to continuous use and performance. This study can provide a guideline of effective strategy for SNS utilization in college education.

대학 수업에서의 SNS 활용에 대한 학습자의 태도와 지속적 이용의도 변인 연구

전병호,Jun, Byoungho 디지털산업정보학회 2016 디지털산업정보학회논문지 Vol.12 No.2

SNS has been emerging as an educational tool, because of its features such as discussion on course topics, feedback from peers and group collaboration. The purpose of this study is to investigate the affecting factors of learner's attitude and intention to use of SNS in college education. Based on prior studies self-efficacy, educational expectancy, subjective norm, habit and enjoyment were identified as affecting factors. According to the results of multiple regression analysis, all factors(self-efficacy, educational expectancy, subjective norm, habit and enjoyment) were found to be significantly related to the learner's attitude and intention to use. Result shows that educational expectancy and enjoyment are much more significantly related to the learner's attitude and intention to use of SNS in college education. It can provide a guideline of effective strategy for SNS utilization in college education.

사용자 편익과 맞춤화가 스마트뱅킹 이용에 미치는 영향 연구

전병호,Jun, Byoungho 디지털산업정보학회 2016 디지털산업정보학회논문지 Vol.12 No.4

The purpose of this study is to investigate the user's attitude and usage of smart banking application in terms of user's benefits and personalization. While the prior researches on mobile banking adoption focus on the characteristics of service itself, this paper intends to investigate the smart banking application in terms of user's benefits, which are personal value consumers attach to the product or service attributes. Based on prior studies functional benefits, social benefits, experiential benefits, and personalization are identified as affecting factors of the user's attitude and usage of smart banking application. According to the results of multiple regression analysis, all benefit factors(functional benefit, experimental benefit, social benefit) and personalization were found to be significantly related to the user's attitude. Users' attitude on smart banking was found to be significantly related to the real usage as well. This paper has value in that it investigates the attitude and usage of smart banking in terms of benefits.

대학 수업에서의 블렌디드 러닝 만족에 영향을 미치는 학습자 변인 연구

전병호,Jun, Byoungho 디지털산업정보학회 2017 디지털산업정보학회논문지 Vol.13 No.3

Considered as the "new normal" mode of learning, BL has become popular in recent years especially in University education. BL is defined as a learning approach that combines e-learning and face-to-face classroom learning. BL allows for more interactive and reflective learning environment resulting in enhancing learner-directed learning. The adoption of BL in university has made it significant to probe the crucial determinants that would entice instructors and learners to use BL and enhance learning satisfaction. The primary purpose of this study is to investigate the affecting factors of the satisfaction of BL in universities in terms of leaner's aspects. Learner's role is very important in BL, because learner should self-directed study for effective performance and satisfaction in BL environment. Based on prior studies motivation, self-efficacy, and educational expectancy were identified as affecting factors of satisfaction in BL. According to the result of multiple regression, all factors(motivation, self-efficacy, and educational expectancy) were found to be significantly related to the learner's satisfaction in BL. It can provide practical guideline on effective operation strategy for BL in universities.

SNS의 이용 동기에 관한 연구: 개방형 SNS와 폐쇄형 SNS의 비교

전병호,Jun, Byoungho 디지털산업정보학회 2015 디지털산업정보학회논문지 Vol.11 No.2

A new communication revolution such as social networking service (SNS) has been transforming the way of interaction between people in both of individual level and organizational level. Recently many people have switched to closed type SNS such as Naver Band and Kakao group due to the several reasons. The purpose of this study is to investigate the usage motivation and satisfaction of SNS based on use and gratifications perspectives. Based on prior studies on use and gratifications of Internet-related media and SNS, information motivation, relationship motivation, pleasure/entertainment motivation, self-expression motivation, work motivation were identified as usage motivation of SNS. This empirical study explores how these motivations vary between open type SNS(facebook and twitter) and closed type SNS(band and kakao group). This study contributes to provide the base of activation strategies and practical implications for companies using SNS as a marketing tool.

온라인 쇼핑 가치 특성이 구매만족과 재이용의도에 미치는 영향 연구

전병호,최재웅,김재영,Jun, Byoungho,Choi, Jaewoong,Kim, Jaeyoung 디지털산업정보학회 2017 디지털산업정보학회논문지 Vol.13 No.1

Internet is changing the way consumers shop and buy goods and services, and has rapidly evolved into a global phenomenon. The primary purpose of this study is to investigate the influence of consumer's on-line shopping values on satisfaction and intention to re-use. Economic value, emotional value, convenience value, social value, product variety were identified as affecting factors of satisfaction and intention to re-use of on-line shopping purchasing based on prior studies of on-line shopping behavior. This study tested the hypothesized model using the data from 132 consumers who have purchased products in on-line shopping mall. According to the result, economic value, emotional value, product variety are significantly related to the consumer satisfaction but convenience value, social value are not. Consumer satisfaction of online purchasing was also shown to be related to the intention to re-use. It can provide practical guidelines on effective operation strategies for consumer loyalty.

사내표준화에 있어서 중간관리자의 정보 처리 특성과 역할에 관한 연구

전병호(Byoungho Jun),최재웅(Jae Woong Choi) 표준인증안전학회 2016 표준인증안전학회지 Vol.6 No.1

사내표준화는 기업 내부 활동을 효율적으로 수행하기 위한 수단으로 품질의 안정, 비용 절감, 조직내부의 커뮤니케이션 효율화를 위한 것으로 최고경영자부터 구성원 전체가 중요성을 인식하고 진취적으로 대처하여야 한다. 기존 연구에서는 최고경영자의 리더십만을 역설하였지만, 최근 조직의 전략 변화에 있어서 중간관리자의 역할을 강조하는 연구자들이 나타나고 있다. 사내표준화와 같은 조직의 지식을 통합하는 단위프로젝트를 수행하는 중간관리자의 역할은 점차 증대되고 있는 만큼 필요 역할의 규정이 요구된다. 조직의 성과를 견인하는 암묵적 이미지는 보다 구체적인 개념으로 전환, 표출되는 등의 일련의 과정을 통하여 조직지식으로 전환되어 중간관리자를 매개로하여 부서로 확산되는 것으로 볼수 있기 때문이다. 사내표준화에서 중간관리자는 미들업다운 역할을 수행하여야 한다. 중간관리자는 조직구성원이 제정된 표준을 효율적으로 학습하기 위해서는 학습에 필요한 업무관련 자료나 이전 사례 등에 대한 정보를 적시에 제공할 수 있어야 하며, 개별 구성원들이 갖고 있는 다양한 정보를 공유할 수 있도록 개방적 분위기를 형성하고, 최고경영자의 비전과 목표를 구성원에게 전달할 수 있어야 한다. 따라서 사내표준화의 추진 및 실시에 있어서 최고경영자의 리더십과 다양한 교육 기회 제공에 앞서 중간 관리자부터 살펴보는 노력을 기울일 필요가 있다. This article reviews the roles of middle managers under company standards. Company standards should recognize the importance of all members from top management as a means for the quality control, cost reductions, and streamline communications within the organization for the efficient execution of corporate activities, and coping with progressive. Previous studies only emphasized the leadership of the CEO. However, some researchers have emphasized the role of middle managers in the organization s strategy change. The role of middle managers to perform a unit project that integrates the knowledge of organizations such as company standards is increasing gradually. So the provisions of the necessary role are required. Implicit knowledge to improve organizational performance, because they can see that is converted into organizational knowledge through a series of processes of the transition, which is expressed in a more concrete concept spread to the department by middle managers as parameters. Middle managers should do the middle-up-down role for company standardization. Middle managers are to learn effectively the standards organization established to be able to provide information about work-related materials or such earlier cases necessary for learning in a timely and open atmosphere to allow individual members to share a variety of information that has the form, and be able to deliver the vision and goals of the CEO to members. Thus, in the promotion and implementation of company standardization, we should pay attention to middle managers.

대학 표준화 강좌의 효과적인 온라인 동영상 수업 운영에 관한 연구

전병호(Byoungho Jun) 표준인증안전학회 2022 표준인증안전학회지 Vol.12 No.2

표준이 기업 및 국가경쟁력에 미치는 영향이 커지고 4차산업혁명이 도래함에 따라 표준 전문인력 양성에 대한 필요성이 더욱 증대되고 있다. 이에 세계 주요 선진국들은 표준의 중요성을 인식하고 이에 대응할 인력양성에 힘쓰고 있으며, 대한민국 정부 역시 국가 경제에서 표준의 역할의 중요성을 인식하고 표준인력 양성에 힘쓰고 있다. 특히 산업계가 요구하는 표준인력 양성을 목적으로 2004년 ‘대학표준화강좌’를 시작하였다. COVID-19의 위협으로 대학들은 다양한 유형의 온라인 수업을 개발하여 시행하고 있다. COVID-19 이후에도 대학의 수업은 전통적인 대면 수업과 비대면 온라인 수업이 공존하고, 필요에 따라 대면과 비대면이 효과적으로 결합된 다양한 유형의 수업이 개발․운영될 것으로 보인다. COVID-19를 경험하면서 학습자들이 온라인 환경에 충분히 익숙해졌으며, 정부 및 학교 당국 역시 온라인 수업 운영을 위한 인프라를 상당히 구축하였다. 무엇보다 온라인 수업 활용에 대한 사회적, 기술적, 그리고 교육적 변화 및 요구가 커지고 있다. 대학표준화강좌 역시 전통적 방식 이외에 온라인 수업에 대한 준비가 필요하다. 이에 본 연구에서는 지난 COVID-19 팬데믹 기간 동안 S여대에서 온라인 수업으로 운영된 대학표준화강좌의만족도 분석을 통해 향후 온라인 환경에서의 효과적인 대학 표준화 강좌 운영을 위한 방안을 모색해 보고자 하였다. 기존 연구를 토대로 콘텐츠의 관점에서 온라인 동영상 수업으로 진행된 대학표준화강좌의 만족도를 실증적으로 분석해 본 결과, 콘텐츠의 내용이 학습자 만족에 유의한 영향을 미치는 것으로 나타났다. 즉 대학표준화강좌의 효과적인 온라인 수업 운영을 위해서 체계적이고 풍부한 콘텐츠를 설계하여 제공하는 것이 필요하다는 것을확인할 수 있다. 특히 사례 중심의 영상 콘텐츠 활용이 학습자 만족에 중요하다. As standards have caused positive effects on enterprise and national competitive power and the 4th industrial revolution is emerging, the need for cultivation of standards professional is getting more important. Recognizing the increasing importance of the need for cultivating standards professional, the Korean government initiated the Standardization courses in Universities in 2004. The threat of COVID-19 pandemic put many universities in Korea to develop and implement various types of non-face-to-face on-line classes including Standardization courses. There is a very strong possibility that on-line learning will go on as an important educational method after the COVID-19. Experience of COVID-19 let government and school authorities have significant technical and educational capabilities. The advance of science and technology led by 4th industrial revolution and social change and requirement for innovative education lay groundwork for on-line learning as well. This study investigate the learner’s satisfaction of non-face-to-face online standardization class in terms of contents factors based on prior researches. The results of empirical analysis reveal that systematic and good quality contents of on-line classes are likely to predict learner’s satisfaction resulting in intention to re-use them. These findings provide insights that preparing systematic contents is key to enhancing learner’s satisfaction of on-line standardization classes.

CAN을 이용한 무인항공기 비행제어 시스템 이중화 아키텍처 개발

전병호(Byoungho Jeon),박인균(Ingyoon Park),이민우(Minwoo Lee),김재철(Jaecheol Kim),윤성훈(Seonghun Yun),임흥식(Heungsik Lim) 한국항공우주학회 2021 한국항공우주학회 학술발표회 논문집 Vol.2021 No.7