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Identifying the needs and wishes of generation Z regarding clothing maintenance
Dayoung Shin,Aziza Abdyrazakova,Yerslan Ababayev,Beomsu Kim 한국HCI학회 2023 한국HCI학회 학술대회 Vol.2023 No.2
Despite the huge success of LG Styler on the local and global market, it seems to target housewives in their 40s, instead of people in their 20-30s who are the main consumers of the clothing industry and consequently have more interest in clothing management and maintenance. Therefore, this study aims to understand the needs and wishes of the older representatives of generation Z regarding clothing care as well as the reasons behind the low demand for stylers among them. To meet this goal, we surveyed generation Z representatives and received 80 responses, conducted 6 extreme user interviews along with collage making, and analyzed gathered data with the use of affinity diagrams. Based on this, we developed criteria and directions for the further work of redesigning LG Styler (S3MFC) to meet the needs of generation Z, the population group that is most interested in clothing care.