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Siti Asma’ MOHD ROSDI(Siti Asma’ MOHD ROSDI ),Mohamad Rohieszan RAMDAN(Mohamad Rohieszan RAMDAN ),Sabrinah ADAM(Sabrinah ADAM ),Nursyazwani Mohd FUZI(Nursyazwani Mohd FUZI ),Azila ABDUL RAZAK(Azila AB 한국유통과학회 2022 유통과학연구 Vol.20 No.11
Purpose: This article explores the experiences of Research Universities (RU) on distribution-support technologies in commercialisation with a specific focus in the Malaysian context. Research design, data and methodology: A qualitative research was carried out, in which six RU were interviewed. A structured interview was conducted. To analyse and interpret the data was using an approach adopted in qualitative thematic strategy. The findings were transcribed using Atlas.ti software to analyse related themes through a thematic analysis approach to link theories. Results: The findings provide useful insights into the significant roles of distribution-support technologies on the commercialisation strategy and impacts on the ecosystem of innovation and commercialisation in providing the importance of Distribution-support Technologies to strengthen the role of university-industry-community relation to drive the economy towards a high-income nation. Conclusions: This study will contribute theory through commercialisation literature by adding new knowledge concerning the link between universities and distribution-support technologies in commercialisation. Therefore, the practical contributions are significant for universities; industries; research institutes; government and societies to develop and plan strategically for effective, strategic and sustainable distribution-support technologies in innovation and commercialisation ecosystem.