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Effect of Skin Tones on Color Emotion of Lipstick Colors
Semin Oh,Hayeon Jeon,Chaeeun Lee,Arpbai Musaev,Youngshin Kwak 한국색채학회 2017 AIC 2017 Jeju Vol.2017 No.10
People have different skin tones, which might arouse different color emotions even when the same lipstick colors are worn. In this study, the psychophysical experiment was carried out to investigate the effect of skin tone on the lipstick color emotion. Nine lipstick colors were reproduced on both warm and cool toned skin images on LCD display resulting in 18 test images. Ten participants evaluated each test image using a semantic differential scale with 18 adjective sets. The results showed that each color of lipstick could make specific mood no matter which skin tone is. The emotion of ‘Sexy’ was mostly connected with the Reddish colored lipsticks. Orange color could give ‘Cheerful’ and ‘Baby faced’. Coral, Nude, and Purple colors aroused ‘Pure’, ‘Intelligent’, and ‘Bold’ emotions, respectively. The skin tone was not very heavyweight on the color emotion of the lipstick colors, but still it did matter to maximize one’s intended vibe or mood. For instance, Coral, Burgundy, and Orange colors could express more ‘Pure’, ‘Mature’, and ‘Glam’, respectively, on warm toned skin than cool one. Likewise, putting Red-orange color on cool toned skin would make more ‘Characteristic’ than wearing it on the warm one.