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      저자 : Ailene M. Florece (검색결과 1 건)
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      • Exploring the Market Opportunities for a Philippine Biotechnology Product: The Case of a Coconut-Based Plant Growth Regulator

        Ailene M. Florece,Dinah Pura T. Depositario,Normito R. Zapata Jr.,Loida E. Mojica 한국무역연구원 2013 The International Academy of Global Business and T Vol.9 No.1

        Cocogro is an organic plant growth regulator (PGR) or promoter that is derived from coconut water or milk. Despite being available on the market since 1996, Cocogro remains to be little known even to the locals of Los Baños, where BIOTECH is located. This study was conducted to explore potential for the market of Cocogro among field-cut flowers and ornamental growers in Los Baños and Calamba, two towns in the province of Laguna which are located in the Philippines. Data on the respondents’ demographic and farm enterprise profile, level of awareness on plant growth regulators (PGRs) and their buying and usage behavior were analyzed using descriptive statistics. The Chi-square test, Pearson correlation and the market buildup method were also utilized. PGRs were found to be associated by the respondents with other terms such as ‘growth stimulant’, ‘growth promoter’, or ‘root booster’ among ornamental growers and `phytohormones’ among field-cut flower growers. Field-cut flower growers used PGRs on a seasonal basis while ornamental growers used PGRs all throughout the year. There were significant relationships found to exist between the decision to buy PGRs and two variables; the size of production area and the age of respondents. It is recommended that the product and the process involved in manufacturing the product still be further refined.

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