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購買意思決定過程에서의 滿足과 不滿足에 관한 硏究 : 消費者市場의 경우를 中心으로 Analysis of the Consumer Market
兪大根 又石大學校 1982 論文集 Vol.4 No.-
While serious questions are being raised about consumer welfare despite the wide acceptance by business of the consumer-oriental marketing philosophy, relatively little is known about consumers's satisfaction and dissatisfaction. The study reported here is undertaken to help fill that void by finding out how satisfied or dissatisfied consumers are with their experiences in arriving at purchase decisions instead of phenomenological consumer satisfaction or dissatisfaction related to the usage or consumpton of products and services. To find out directly from consumers how they felt in a specific buying experience, we have studied the subject by theoretical and empirical research. Chapter 2 suggests the main aspects and reasons why the prepurchase experience might give rise to dissatisfaction. The aspects include the adequacy of available product alternatives for meeting consumer wants; access to desired prepurchase information; the experience of visiting retail stores; the pace of the shopping experience: the tesk of evaluating and choosing among alternatives; and anxiety about making a satisfactory choice. The findings of empirical survey in chapter 3 indicate appreciable satisfaction and fail to support the view of widespread discontent with the purchase decision process among consumers. While the findings here constitute only limited evidence owing to potential limitation related to the adequacy of the sampling design in respondents and choice of products, they point to the tentative conclusion that maketers may be succeeding reasonably well in providing acceptable levels of satisfaction to the buying public. Our results suggest a need for research to learn more about the characteristics of consumers who are expressing feeling of satisfaction and dissatisfaction.
식품소매시스템의 발전에 대한 이론적 고찰 : 개발도상국의 응용적 적용을 중심으로 Implications for Developing Countries
兪大根 又石大學校 1986 論文集 Vol.8 No.-
The retailing systems that have evolved in developed and developing economics of the world clearly share certian common chareateristics, but they also differ from each other in many ways. The study reviews histories, nature, development and problems of food retailing instilutions to find out an important basis for any theoretical or applied undertaking in the area of food retailing system development, especially in the developing countries. The article explains and contrasts the evolution process and trends in food retailing system and presents a comprehensive framework, depicting the relationships between various environmental factors and the characteristics of food retailing systems in both economics. Finally we provide effective applications for public policies in mondernizing food retailing system in developing nations and implications for future research in this field.