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홍충렬(Choong Rearl Hong),김원진(Won Jin Kim) 한국호텔관광학회 2001 호텔관광연구 Vol.3 No.3
The purpose of this research is to investigate the image and behaviour characteristic of tourist on cave-resort in order to reveal the ways to promote the demand of tourism. This research carried out surveys to the visitors of Gosu-Cave, and 241 survey results were available. Cognitive image was the most important element for the tourism image by visitors, followed by the image such as the creature and landscape of cave-resort. Tourists have strong preference for family-based tour, including tourism to other resorts located nearby. Mostly, tourists obtain their tour information from personal relationships rather than from mass media or internet. It is thus required to develop local tourism programs for the effective increase of cave-tour demand, for example new tour route development program with linking to other nearby resorts and the development of event program such as special experience at cave-resort. Avertising and other ways of tourism-boosting activities by local government and agents are important for the increase of tour demand, and also the development of sourvenir on the image of cave-resort will be helpful for this.
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