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한루이홍 ( Han Rui Hong ),루안샤오인 ( Ruan Xiao Yin ) 한국기초조형학회 2019 한국기초조형학회 학술발표논문집 Vol.2019 No.2
This Since 2014, the media convergence has become a hot topic in the society. From the question "What is media convergence?"to "How do we converge?", the entire industry of news communication has been under process from understanding to practice. However, in 2019, the problem encountered by the news communication industry is how do all media converge deeply? How can the traditional and new media complement each other in a better manner? Starting with the analysis on the strength of new and traditional media and combining the case study of the news media convergence industry in China, it’s discovered that media convergence is not a simple addition, cross-platform collaboration or asimply separation of the traditional media into two forms: paper and online media. The media convergence in a true meaning should be people-oriented with balance and convenience.