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- 저자 : 하정보 ( Jung-bo Ha ) (검색결과 2 건)
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하정보 ( Jung-bo Ha ),장은희 ( Eun-hee Jang ),이정민 ( Jeong-min Lee ) 한국미용예술경영학회 2013 미용예술경영연구 Vol.7 No.1
For decades, beauty relate systemic nail-industry in korea is popular and traveling around. and it was interested to graduate school and university. The purpose of search is to understand the Nail art industry, the development of technology and the theory of coupled degree treatise. The nail in the field of research achievements made so far in this study to analyze the thesis area of research, research methodology. The study, No systematic study foundation was started as a practical discipline. Current want to know whether the quantitative growth and qualitative growth. To provide the educational basis and given the opportunity to take advantage of the dissertation to the doctoral students. Provide direction to move forward in this paper by analyzing and I want you to know. Will also contribute to the direction of exploring the academic development of the future of nail.
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화장품브랜드 로고의 기호학적 분석 - 아모레퍼시픽과 LG생활건강 중심으로 -
장은희 ( Eun-hee Jang ),최란 ( Ran Choi ),하정보 ( Jung-bo Ha ),이현숙 ( Hyun-sook Lee ) 한국미용예술경영학회 2013 미용예술경영연구 Vol.7 No.3
In Domestic cosmetics industry, the brand identity can change the corporate’s brand image, or increase corporate’s brand awareness. So there is a need to discuss in depth about of that importance of the corporate brand’s logo and the brand strategy that Companies seeking. In this study, we are aims to select the two corporate of the domestic cosmetics companies‘Amore Pacific’and‘LG Household & Healthcare’and analyzed of the philosophy of corporate and analyzed on each company’s cosmetics brand logo and means on semiotic perspective. In Analysis results find a distinct differences of brand’s color marketing strategy. In case of Amore Pacific, cosmetic brand’s logos are using the brand concept’s color, and it was the way to appeal very actively for consumers. On the other hand, LG Household & Health Care was eliminated the existing colors in the logo, and cosmetic brand logos design was constructed using the black color and font only. The consumers will has more attention and favor to product when brand images and brand logo were matched more. and it will affects to induce customers to buy product, so leads to a substantial purchase. That why the brand logo can be seen to be very important.
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