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      • 기업혁신 특성유형과 자동차산업 사례

        이송근,풍뢰 대구대학교 경제경영연구소 2006 경제경영연구 Vol.4 No.1

        Technological change is the primary factors which influence the fate of organization. The enterprise which carry out the suitable technological innovation can survive in the market. There are two types of innovations. One is product innovation. The other is process innovation. Both product and process innovation are very important to the technological success of an enterprise. The first main purposes of this study is to expound the relationship between product innovation and process innovation. Secondly, the enterprises disposed to technological change divide into four types of organizations on the basis of the different innovation style. The four types are product innovation organization, process innovation organization, ambidextrous innovation organization and inertia organization. According to the different characteristics of the four types, we divides main motor vehicle enterprises in Korea, China and Japan into four type organizations: Honda Vehicle Corporation as product innovation central organization, Hyundai Vehicle Corporation and Shanghai Volkswagen Vehicle Corporation as process innovation central organization, Toyota Vehicle Corporation as ambidextrous innovation organization and Daewoo Vehicle Corporation as inertia organization. Then we can grasp each main vehicle corporation’s innovation style and technological strategy. Meanwhile the three country’s vehicle corporations' relative positions and competitive power orders can be comprehended. The result of this study is that ambidextrous innovation organization which perform well both radical innovation and process improvement is the most of a family competitive power, just like Toyota Vehicle Corporation. And the second competitive power organization is the product innovation central organization as Honda Vehicle Corporation, the third one is process innovation central organization as Hyundai Vehicle Corporation and Shanghai Volkswagen Vehicle Corporation. The last one is the inertia organization which is insensitive to changes or lives up to the successful formality of past. For example, Daewoo Vehicle Corporation fall under this category.

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