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골프장의 서비스품질이 서비스가치, 고객만족 및 고객애호도에 미치는 영향
최희연(Hee Yoen Choi),이신언(Shin Eon Lee) 한국사회체육학회 2012 한국사회체육학회지 Vol.0 No.47
The purpose of this study was to identify the effect of service quality of golf course on service value, customer satisfaction, and customer loyalty. For this purpose, this study used convenience sampling method with the 300 subjects who used membership and public golf course in Seoul and Gyeonggi area and chose 279 questionnaires excluding 21 unsuitable for the data. These data were processed using SPSS 17.0 and AMOS 7.0. After test of goodness of model fit and verifying individual hypothesis. The results were as followings. First, service quality had a significant effect on service value. Second, service quality had a significant effect on customer satisfaction. Third, service quality had a significant effect on customer loyalty. Fourth, service value had a significant effect on customer satisfaction. Fifth, service value had a significant effect on customer loyalty. Sixth, customer satisfaction had a significant effect on customer loyalty.