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무용학원 지도자의 의사소통능력에 따른 참여자의 행동체계연구: 참여자의 가치-태도-행동(VAB)체계를 중심으로
백승헌 ( Seung-heon Baek ),채훈화 ( Hoon-hwa Chae ) 대한무용학회 2019 대한무용학회논문집 Vol.77 No.3
The purpose of this study is to investigate the participants' behavioral system according to the activity of the communication dancer of the dance institute, using the SPSS 22.0 and AMOS 22.0. First, the communication ability of the leader of dance school has a positive (+) influence on the value. Second, the communication ability of leader of dance school has a positive effect on attitude. Third, the communication ability of the leader of the dance school had a positive effect on the behavioral intention. Fourth, the value of dancer 's leader has a positive effect on attitude. Fifth, the value of the leader of the dance school did not have a positive influence on the behavioral intention. Sixth, the attitude of the leader of the dance school had a positive effect on the behavioral intention. In conclusion, it can be seen that the communication skills of the dancers 'leaders are an important strategy that determines the participants' behavioral system (VAB). Therefore, through the communication skills of the dancers' instructors, they will influence the positive image of the dance school and the loyal customers through the change of trust and attitude.
무용학원 마케팅역량에 따른 만족, 몰입, 충성도의 관계
백승헌 ( Seung-heon Baek ),채훈화 ( Hoon-hwa Chae ) 대한무용학회 2019 대한무용학회논문집 Vol.77 No.1
The purpose of this study is to identify the relationship between the satisfaction of marketing competence of dance institute, emotional factors of loyalty and loyalty, and those who have experience in dance classes in Gwangju and Chonnam were selected as the population. First, the marketing competence of the dance academy was found to affect satisfaction. Second, the marketing competence of the dance institute influenced the commitment. Third, the satisfaction of the dance institute influenced the commitment. Fourth, satisfaction of dance school did not affect loyalty. Fifth, it was found that the commitment of dance institute influenced loyalty. Sixth, the marketing competence of the dance institute influenced the loyalty.