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스마트폰 애플리케이션의 지각된 가치와 채택의도에 관한 연구
강성배(Sungbae Kang),채미혜(Mihye Chae) 한국인터넷전자상거래학회 2011 인터넷전자상거래연구 Vol.11 No.4
Recently, one of the biggest issues is the smartphone in the mobile world. Because the smartphone which not only voice service involves as general mobile calling, but also data service provides a variety of online services, such as communications, entertainment, Internet, games, and so on, it is accommodating a lot of changes in both personal life and value. Although there were many studies to be conducted about the user acceptance and behavioral intention of mobile device-related, a study about the user acceptance and adoption behavior of the smartphone which is providing various service is still lacking. The purpose of the study is to investigate the relationship between smartphone applications and value-based adoption intentions of them. And personal innovativeness in the domain of IS helps identify individuals who are likely to intention to use IS innovations earlier than others. As deriving social influence, differentiation of applications and perceived enjoyment, perceived value, personal innovativeness as a perceived factor based on the mobile phone-related research. The findings reveal that consumers’perception of the value of smartphone application is a principal determinant of intention to adopt. Furthermore, the personal innovativeness shows its moderating effects on the perceived value model.
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