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중국 장춘영화제 방문객의 방문동기와 만족도에 관한 연구
지옥화(Yu Hua Chi),박시사(Si Sa Park),강성일(Sung Il Kang),강경식(Kyeong Sik Kang) 한국관광연구학회 2009 관광연구저널 Vol.23 No.2
From 1990`s, with the China`s tourism industry development the local festival as the means of the tourism propaganda promoted local economic development. This study focused on the visitors who attended the Film Festival in Changchun, China. Through the investigation we use the frequency analysis to get the characteristics of the visitors, after the analysis of propriety and reliability on the visitors` motivation and satisfaction, using the regression analysis we measured the influence of the visitors` motivation on the satisfaction of the visitors. In this essay the visitors` motivation was described by 4 factors such as cultural experience, family tourism, daily outing, and festival attraction. On the other hand the visitors` satisfaction was described by 3 factors including the proceeding of the festival, mass participation and meaningful. Inferring from the data we draw a conclusion that the visitors` motivation except daily outing has influence on the satisfaction of the visitors. Based on the study we could find out the limitation and future direction of the essay.
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