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유통산업의 효율적인 머천다이징 정보관리시스템(MIMS) 구축 사례 연구
강성배(Sungbae Kang),조준서(Junesuh Cho) 한국인터넷전자상거래학회 2010 인터넷전자상거래연구 Vol.10 No.4
The introduction of computerized technology into the distribution industry environment (from production oriented and customer oriented) over the past two decades has resulted in new opportunities for retail company. There has been an explosion in the availability of information and computing ability in retail management that has led to new desire on the parts of merchanding processes. The purpose of this study is to consider practical and research challenges for implementing Merchandising Information Management System (MIMS). It is for retail merchanding of information (distribution, display, price, promotion etc.) in retail markets. MIMS provides the integrated services for retail vendors to manage operations within stores and across the business. This case study is expected practical help to the practitioners who are planning and executing the MIMS implementation for the retail merchandising in distribution industry.