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에어로빅 프로그램에 참여하는 성인여성들의 참여지속의도에 영향을 미치는 요인
정찬교(Jeong, Chan-Kyo),정계문(Jeong, Kye-Moon),김규호(Kim, Kyu-Ho),박승한(Park, Sung-Han) 한국체육과학회 2013 한국체육과학회지 Vol.22 No.4
The purpose of this study was to analyze factors associated with continued participation intention. A total of 484 women in aerobic programs participated in this study voluntarily. Each participant completed a survey packet including demographic, participation motivation, leader’s image, participation satisfaction, continued participation intention questionnaires. The main finding in this study were as follows: Based on the results from t or F test, demographic variables(marriage status and age), and program characteristics variables are significantly associated with continued participation intention. Stepwise multiple regression analysis shows that practice times per week is most significant predictor among demographic and program related variables while condition/achievement, leader’s ability, and psychological satisfaction are the key predictors among participation motivation, leader’s image, leisure satisfaction variables. Also, stepwise multiple regression analysis using all independent variables shows that 6 variables(condition, physical fitness, practice times per week, relaxation satisfaction, leader’s ability, skill development) are significant predictors for continued participation intention. These results indicate that aerobic programs could be activated by means of leisure activities by analyzing the factors which influence continued participation intention, even though the predictors associated with the intention could be complicated. Leaders and participants in aerobic programs should be aware of the factors to increase continued participation intention so that drop-out rates of participants in aerobic programs could be reduced.
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