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- 저자 : 장윤화(Yoon Hwa Chang) (검색결과 1 건)
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장윤화(Yoon Hwa Chang),정명선(Myung Sun Chung) 한국가정과학회 2000 한국가정과학회지 Vol.3 No.2
The purpose of this study was to investigate the factors influence the outbuying behavior of the consumers reside in middle sized cities adjacent to Kwangju, a metropolitan city of Korea. Data were collected by using questionnaire from 570 female consumers in Suncheon and Yeosu city from 8 September to 16. 1999. Data from 513 respondents were analyzed. Factor analysis, t-text. χ^2 test and cross analysis were used. Respondents were divided by two groups, outbuying group/resident purchasing group, based on the frequency of purchasing and intention of purchasing in local stores, and the differences between two groups were analyzed. The results were as follows: 1, There were significant differences in the residence, levels of education and income, age, job, automobile possession, numbers of children, clothing expenditure per month between outbuying group and resident purchasing group(p〈.001, respectively). 2. Outbuying group had significant higher tendency toward pursuing fashionability and pleasure, and symbolism in clothing than resident purchasing group(p〈.001, respectively) 3. Outbuying group considered store services, assortments, shopping convenience significantly more important than resident purchasing group(p〈.001, respectively). 4. Outbuying group obtained information from media sources and non-media sources significantly more often than resident purchasing group(p〈.001. respectively).
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