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CMC(Computer-Mediated Communication)를 통해 형성되는 대인인상 특징과 인상형성에 영향을 미치는 요인
김관규(Kim Kwan-Kyu),임현규(Im Hyun-Kyu) 한국언론학회 2002 한국언론학보 Vol.46 No.4
The purposes of this study are to make clear the characteristics of interpersonal impressions formed and what variables influence impression formation in computer-mediated communication. In order to implement the objectives of study, the following research questions is inquired: (1) after a short-term interaction, how different are the variety and intensity of impression formed in CMC when compared to FtT environment? (2) how will the variety and intensity of impression in CMC change over time? (3) what textual variables influence impression formation in CMC? The survey with 74 respondents and experiments with 75 participants were conducted in order to measure impressions formed in FtF and CMC conditions. The impressions of experiment participants were measured 3 times during six weeks. The important result of this study can be summarized as follows: Consider, firstly, the variety of impression formed in the CMC and FtF environment. Zero-history participants in the CMC condition formed fewer personal impressions about their partners relative to participants communicating FtF. However, in the analysis of the intensity of impression, participants in the CMC condition made more extreme attributions than did partners communicating FtT. Secondly, I analyzed how variety and intensity of impression in CMC would change over time. As interaction were proceeding, the variety of impression in CMC condition were increased. Meanwhile, the intensity of impression did not changed over time. Thirdly, I empirically tested the textual variables that influence the impression formation in CMC. Regression analysis indicated that each personal impression was influenced by several textual variables. We can see that the impressions of message sender are formed from whatever meager cues are available in computer-mediated communication, even though nonverbal cues, relative to face-to-face interaction, are lacking. Under CMC condition, participants are assumed to construct more stereotyped and exaggerated impressions of their partners, based on the meager cues emerging primarily from the relevant contextual signals provided in test-based discourse.
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