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임승희,Im, Seung-Hui 한국호스피스협회 2005 호스피스 학술지 Vol.5 No.1
To determine which are the culturally specific factors of Korean bereavement, this chapter focuses on the view of death and the traditional mourning process which reflect Korean values and norms. The formation of the Korean view and understanding of death has been strongly influenced by three of its major traditional religions: Shamanism, Buddhism, and Confucianism (Park:1994: Hao:1999) and Christianity more recently. Each religion has a different view of death and the appropriate expression of mourning. Korea accommodates funeral customs and rules strictly as a cultural system and has retained these traditions over a long period; hence, some of the traditional funeral rituals still remain in modern Korean life, although some of the rites have been simplified. We have looked at the various ways in which grief and mourning is displayed and shared in a collective manner over a long period of time. This fits in well within the other Eastern cultures that are collectively organized, and contrary to the Eurocentric models do not hastily seek to detach the living from the dead and recognize that grief is a long process, and different individuals may take different amounts of time to recover from the grief. The view of death and bereavement in Korea has sprung from the roots of three Korean religions, together with the recent addition of Christianity, although they mainly result from the three earlier religions. The beliefs of these religions are still closely linked together in the rituals of Korean bereavement on both conscious and unconscious levels. The influence of these religions is evident in practice through the bereaved family's mourning reactions, funeral rites and customs and its views about death. Korea used to have a period of mourning for three years, following traditional mourning rites; then the chief mourner and the bereaved families could return to their normal life. In spite of this long mourning process for the bereaved family, once the funeral ceremony is finished, people expect the bereaved family not to express their grief in public; even the bereaved family does not like to talk about death. The process for bereaved people is related to mourning processes in terms of detachment from the deceased in order to start a new life. Relatives and the community recommend the performance of the kut ceremony for relieving the grief of the bereaved. When one family member dies in an unlucky way, the bereaved family may have some fear or other psychological reactions of grief such as pain, depression, insomnia and nightmares, hallucinations or other physical reactions. Unlucky deaths give the bereaved a very painful time and these types of reactions are often more serious than reactions to natural death. But through the kut ceremony, the bereaved family can start to make a new relationship with the deceased. The taboo of this type of death and death generally remains a crucial aspect of the isolation that bereaved people might face and the collective nature of mourning(even where it is still present) is unable to address this aspect of the privatization of grief.
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웹사이트 태도의 형성과정과 형성된 태도가 배너광고 효과에 미치는 영향에 관한 연구
오만덕 ( O Man Deog ),이두희 ( Lee Du Hui ),임승희 ( Im Seung Hui ) 한국소비자학회 2004 소비자학연구 Vol.15 No.1
The purpose of this study is to investigate how complexity, information, and entertainment of the web site influence the formation of the attitude toward the web site. Expecially, this study verified the web site attitude formation process through interaction with the dimensions of the web site and relevance of an web user. Also, this research investigated the effect which the attitude toward the web site influences the attitude toward the banner advertising on the same content of the web site. The results through the two experiments were as follows. When information and entertainment of the web site were high, and complexity of the web site low, these influenced positive effect on the attitude toward the web site. But, these effects were moderated by the relevance of the web user. We also find that the formed attitude toward the web site influenced the attitude toward the banner advertising. The results of this study will contribute to developing a theory of Internet Marketing. Because those will give practitioners strategic methods for creating an web site content and an effective banner advertising. Especially, marketer should recognize the evaluation of consumers about the attitude toward the web site as well as the creative factors the banner advertising.
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