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        국립중앙박물관 방문객의 특성에 관한 분석적 연구

        이후석 ( Lee Hu Seog ),이장주 ( Lee Jang Ju ) 대한관광경영학회 2004 觀光硏究 Vol.18 No.3

        The aim of this study is to investigate the profile of the cultural tourists. Above all, the questionnaire was conducted on 449 visitors at the National Museum in that this article had perceived the importance of the museum as a factor for urban tourism and attempted the new method of the study on Korean cultural tourism. The focus was to get hold of demographic characteristics on visitors and to analyze the number of visiting four cultural attractions. Characteristics and attractions were analyzed by frequency analysis and relationship between visitors and the number of visiting by cross tabulation analysis and multiple regression analysis. The results are as follows: Firstly, People of 15~19(71.7%), residents in the capital area(83.9%), students(63.9%), and collegians or university graduates(66.8%) have mainly visited the National Museum of Korea. Secondly, the result analyzed by using t-test and one-way anova between visitors` characteristics on the population statistics side and the number visiting cultural attractions is that Seoul Arts Center has differences in all of 7 variations of population statistics. Thirdly, the leisure factors which has impact on visitors` approach are feeling comfortable and doing something worthwhile. Fourthly, the impact of the number of visiting cultural attractions respectively has more or less high one between National Museum of Korea and Seoul Arts Center.

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