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RISS 인기검색어
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- 저자 : 이준웅(June Woong Rhe) (검색결과 2 건)
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이준웅(June Woong Rhe),양승목(Seung-Mock Yang),김규찬(Kyu Chan Kim),송현주(Hyun Joo Song) 한국언론학회 2007 한국언론학보 Vol.51 No.3
This study explored the ways in which direct quotations were employed in newspaper headlines of the coverage of the Local Election on May 31, 2006. Even though critics and journalism academics have expressed worries about the frequent uses of direct quotations in the headlines of the Korean dailies, no systematic attempts have been made to examine the extent to which, and the reason for which, direct quotations were extensively utilized. Content analysis, conducted on a systematic sample of 448 news stories in the coverage of the election, revealed that about 60% of the headlines with direct quotations contained the phrases that one could not find in the content of the main stories. It was also found that the direct quotations were more about the intentions and emotions of the politicians than events and policies. Based upon the results from a series of in-depth interviews with six journalists, this study discussed the implications of the findings for the journalism norms and ethics regarding direct quoting.
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이준웅(June Woong Rhe),김은미(Eun-mee Kim),김현석(Hyun Suk Kim) 한국언론학회 2007 한국언론학보 Vol.51 No.3
What are socio-political and individual characteristics of online opinion leaders? Will the argument quality and manner of the messages that online opinion leaders write differ from those of other online discussants? In order to answer the questions, this study first identified online opinion leaders in terms of those whose opinions receive popular attentions and positive reactions from other online discussants in a portal-based discussion plaza. A sample of 6,542 online discussants was classified into four groups: online opinion leaders; attention gatherers; quiet persuaders; and the remaining general discussants. It was found that the online opinion leaders were educated, communicatively competent, politically knowledgeable and participatory as compared to other groups. They wrote higher quality but lower mannered messages than online general public did. The findings of this study were discussed in terms of the applicability and validity of the concept of opinion leadership in the Internet environment.
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