국내 스포츠 에이전트 활성화를 위한 정책 방향

이정학(Lee Jeoung Hak),전미양(Jeon Mi-Yang),이재돈(Lee Jae Don) 한국스포츠산업경영학회 2004 한국스포츠산업경영학회지 Vol.9 No.1

최근 스포츠산업 전문인력 양성 사업의 일환인 스포츠 에이전트 육성사업은 2002한일월드컵 이후 그 중요성이 더욱 강조되어지고 있다. 그러나 국내 스포츠 에이전트에 대해 극소수의 구단이나 연맹만이 연봉 및 계약금에 관해 에이전트 제도를 인정하고 있으며 용병선수 계약을 제외하고는 스포츠 에이전트를 인정하지 않고 있는 것이 국내 스포츠 에이전트의 현실이다. 국내 우수 선수들의 권익을 보장하고 세계무대에서도 부족함 없이 활약할 수 있는 여건을 정립하기 위해서는 국내 스포츠 에이전트 활성화에 대한 실질적인 연구가 무엇보다 선행되어야 할 것이다. 따라서 본 연구는 국내 스포츠 에이전트 활성화를 위한 정책 방향을 설정하기 위한 기초 자료를 제시하는데 그 목적이 있다. 연구조사 방법은 문헌조사와 전문가 설문조사를 통해 국내 스포츠 에이전트 활성화 정책방향 제시를 위한 기초 자료로 활용하였다. 설문조사는 미래예측분석 방법인 Delphi기법을 활용하여 관련 전문가 집단의 의견을 정리 분석하였다. 연구결과 국내 스포츠 에이전트 활성화를 위한 정책방향을 제시하면 다음과 같다. 첫째, 스포츠 에이전트 전문인력 양성. 둘째, 스포츠 에이전트 법적기반 조성. 셋째, 선수에이전트 통합관리 기구 설치, 넷째, 선수, 에이전트, 구단과 리그연맹의 상호협조체계 구축, 다섯째, 정책적 재정지원, 여섯째, 아마추어 스포츠와 연계방안 등 정책방향을 제시하였다. The purpose of this study was to present the policy direction for sports agent activation. The research methods for this study used to review research and export interview related to sports industry. The final survey instrument was consisted of 13 item by Delphi technique for 95 experts opinion. The survey instrument was self developed based on information from prior studies conducted by Kim. H(2002), Lee. J(2002) and Ju. A(2002). The conclusion based on above study method and the result of material analysis are here below. 1. Sports agent expert should be trained 2. Sports agent legal base must form 3. Player agent integral management instrument has to be placed 4. Mutual coordination system of player, agent, club and league should be constructed 5. Finance should be supported as policy 6. Must consider plan that can be associated with amateur sports.

온라인 태권도 품새대회 참여자의 참여동기가 스포츠 태도 및 운동지속의도에 미치는 영향

이정학(Lee, Jeoung-Hak1),김도엽(Kim, Do-Yeop),최경환(Choi, Kyung-Hwan),조혜경(Cho, Hye-Kyung) 한국체육과학회 2021 한국체육과학회지 Vol.30 No.3

This research aims to provide basic data for the revitalization of online Taekwondo Poomsae Games and the increase of the population of Taekwondo trainees by understanding the impact of participation motivation on sports attitude and exercise duration. The online questionnaire was distributed to participants of the online Taekwondo Poomsae competition, and a final analysis of all 283 copies of the data was conducted. The data processing methods are frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, and multiple regression analysis using SPSS 22.0. The results and discussion conclusions are shown below. Firstly, the motivation to participate in the online Taekwondo Poomsae competition had a positive effect on the physical, social and emotional attitude. Secondly, the motivation to participate in the online Taekwondo Poomsae competition had a positive impact on the continuity of the movement. Thirdly, the attitude of the online Taekwondo Poomsae competition has had a positive impact on the continuity of the exercise.

스포츠전문채널 방송3사 프로야구 해설자의 공신력이 채널만족 및 채널충성도에 미치는 영향

김종훈 ( Jong Hoon Kim ),이정학 ( Jeoung Hak Lee ) 한국스포츠산업경영학회 2011 한국스포츠산업경영학회지 Vol.16 No.5

This study aims to furnish the basic empirical data to differentiate image of professional sports channels of broadcasting stations through more efficient operation strategies image managing plan, and the operation of the communication media of the broadcasting stations by looking through the relationship between the credibility of professional sports channels of three broadcasting stations, channel satisfaction and loyalty. The study conducted a research survey through convenience sampling method aimed at college students n Seoul and Gyeonggi area, who currently are the media receivers. Total of 424 copies were selected as the final validity sample. For the measuring instrument, precedent studies of Kim Hyun-Joo(1998), Kim Eun-Sung(2003), Kim Soo-Kyung(2005), Lee Jeoung-Hak, Kim Jong-Hoon & Noh Jae-Hun(2007), Park Ran Hee(2008), Jo Gun Jin(1998) were used and reconstructed according to this research. The research target scope was limited to professional sports channel casters, MBC SPORTS+(Hu Goo-Youn), KBSN Sports(Ha Il-Sung), SBS ESPN(Park No-Jun) who are the commentators of the professional sports channels of three broadcasting stations. The result of the study showed there were significant differences between the sub-factors of commentators`` credibility, ``expertise``, ``trustworthiness``, ``popularity``, ``dynamic`` and professional sports channels of three broadcasting stations. And ``expertise``, ``trustworthiness`` sub factors influenced significantly on it. On the basis of the results, professional baseball casters with more professionalism and trustworthiness are needed in able to gain more credibility from the public.

국제 무용페스티벌 활성화를 위한 경영전략 방향

권금향(Kwon Kuem-Hyang),이정학(Lee Jeoung-Hak) 한국체육과학회 2005 한국체육과학회지 Vol.14 No.1

The purpose of this study was to suggest directions for management strategies to activate international dance festival. The research methods for this study used to expert interview related dance professor, commentator, manager, director and planner of international dance festival. The survey of exports interview was collected 58 exports opinion using Delphi Technique. The final expert survey instrument was total 14 items consisted of goal item 4, issue item 3 and options item 7 by a self developed from prior studies conducted to Kim. H(2002), Lee. J & Kim. Y(2003). The result of this study presented that the management strategies orientation for activation of international dance festival including the following. First, enlargement of publicity and marketing strategy. Second, professionalization of dance festival manage human resources. Third, management strategy index based on art and profit. Fourth, promotion as a public performance culture. Fifth, international dance stage advancement and interchange enlargement. Sixth, build dance festival net work system of domestic and abroad. Seventh, building dance festival house only. Eighth, education professional human resource related art management. Ninth, inducement support and cooperate with company or government.

태권도장 서비스접점이 학부모만족과 애호도에 미치는 영향

이정학(Lee, Jeoung-Hak),장완석(Jang, Wan-Suk) 한국체육과학회 2012 한국체육과학회지 Vol.21 No.1

This research examines the influence of Taekwondo gym’s service encounter on parents-satisfaction, parents-loyalty and to understand the importance of service encounter and to provide basic data to come up with marketing strategy. Total of 400 questionnaires were given out to parents of children who are attending Taekwondo gym in Seoul and Gyeonggo-do area and 385 questionaries were collected. And 351 questionnaires were used as the final data and the result is as follows. For data analysis was made by PASW 18.0 performing frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis and multiple regression analysis. The results are as follow: First, among the sub-factors of Taekwondo gym’s service encounter, service effect had significant influence on parents-satisfaction. Second, among the sub-factors of Taekwondo gym’s service encounter, ability to listen service, Service performance, service enthusiasm and service effect had significant influence on cognitive loyalty in order. Third, among the sub-factors of Taekwondo gym’s service encounter, service effect, service enthusiasm and ability to listen service had significant influence on attitudinal loyalty in order.

태권도기관 홈페이지 서비스품질이 사용자태도 및 방문만족에 미치는 영향

이정학(Lee, Jeoung-Hak),이숙경(Lee, Suk-Kyung) 한국체육과학회 2012 한국체육과학회지 Vol.21 No.2

The aim of this study is to provide basic data for the Taekwondo institute homepage-aided marketing strategy by inquiring into the influence of Taekwondo institute homepage service quality on a user"s attitude and visit satisfaction. Targeting the people who made a prior application through the homepage of the taekwondo Association as the research objects, this study selected the taekwondo athletes, who participated in the 5th National Taekwondo Studio Management and Studio Competition on Nov.25, 2011, as a population, and explained the research objective to the proper research objects. Then, using, purposeful sampling, this study used the final 384 copies of questionnaires for the study result analysis after distributing and collecting 500 questionnaires. For data processing for this research, this study conducted frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, and multi-regression analysis using PASW 18.0, and as a result of the analysis, this study drew the conclusion as follows: First, it was found that transactional efficiency, informativeness, and communication of the service quality factors was found to have a significant influence on cognitive scent. Second, it was found that communication, design, safety and informativeness of the service quality factors had a significant influence on emotional attitude. Third, design, safety, and transactional efficiency of the service quality factors were found to have a significant influence on behavioral attitude. Fourth, transactional efficiency, design, and communication of the service quality factors were found to have a significant effect on visit satisfaction.

골프용품 웹사이트품질이 웹사이트 만족, 신뢰 및 구매의도에 미치는 영향

이정학(Lee, Jeoung-Hak),조혜경(Cho, Hye-Kyung),이지혜(Lee, Ji-Hae) 한국체육과학회 2015 한국체육과학회지 Vol.24 No.4

The purpose of this study was to provide the data for golf marketers by identifying the relationship between web-site quality of golf product, web-site satisfaction, reliability and purchase intention. The data was collected in golf practice ranges located in Seoul and Gyeonggi Province 330 questionnaires were given out to golfers who have experience purchasing golf products through online shop. A total of 312 questionnaires were used as a final validity sample and the data from this study were analyzed using frequency analysis, exploring factor analysis, reliability analysis, correlation analysis and multiple factor analysis were used. First, ‘service quality’ and ‘information quality’ sub-factors of golf product web-site quality influenced on web-site satisfaction. Second, ‘service quality’ and ‘information quality’ sub-factors of golf product web-site quality influenced on web-site reliability. Third, ‘service quality’ and ‘information quality’ sub-factors of golf product web-site quality influenced on purchase intention. Fourth, golf product web-site satisfaction influenced on reliability. Fifth, golf product web-site satisfaction influenced on purchase intention. Sixth, golf product web-site reliability influenced on purchase intention.

품새 태권도선수의 자기관리가 집중력에 미치는 영향

이정학(Lee Jeoung-Hak),이숙경(Lee Suk-Kyung) 한국체육과학회 2011 한국체육과학회지 Vol.20 No.3

The purpose of this research is to provide basic data for the improvement in athletic performance by having a grip on the psychology of a Poomsae Taekwondo player through the inquiry into the relations between a player’s self-discipline and concentration. This research conducted, using SPSS 18.0 as its data processing method, frequency analysis, factor analysis, reliability analysis, correlation analysis , and multiple regression analysis, drawing the conclusion as follows: First, as a result of looking at the influence of Poomsae players’ self-discipline on attention factor among concentration, it was found that training management factor and body control factor had a significant influence on attention factor while interpersonal management didn’t have a significant effect on it. Second, as a result of looking at the influence of Poomsae players’ self-discipline on goal setting factor among concentration, it was found that training management factor and interpersonal management factor had a significant influence on goal setting factor while body control factor didn’t have a significant influence on goal setting factor. Third, as a result of looking at the influence of Poomsae players’ self-discipline on confidence factor among concentration, it was found that self-discipline had a significant influence on interpersonal management factor and training management factor while body control factor didn’t have a significant influence on it.

골프용품 소비자의 독특성 욕구와 감성적 소비가치가 브랜드 동일시 및 구매의도에 미치는 영향

이정학(Lee, Jeoung-Hak),유정정(Liu, Jing-Jing),이지혜(Lee, Ji-Hae) 한국체육과학회 2012 한국체육과학회지 Vol.21 No.6

The following study firstly focuses on understanding the needs for uniqueness and emotional consumption value of consumers, secondly how the two factors above influence the identification towards golf product brands and purchase intention. The survey was conducted in Seoul, Gyeonggi, Incheon area from 1st August through 31st, 2012. By using convenience sampling method, the questionnaires were collect and a total of 252 valid samples were used. Data analysis was processed by SPSS 12.0 version to perform frequency analysis, factorial analysis, correlation analysis and multiple regression analysis. The results are as follow. First, among the sub-factors of golf product consumer’s needs for uniqueness, ‘originality’ and ‘similarity’ significantly influenced on brand identification. Second, among the sub-factors of golf product consumer’s needs for uniqueness, ‘originality’ and ‘similarity’ significantly influenced on purchase intention. Third, all of the sub-factors of consumer’s emotional consumption value, ‘hedonic value’, ‘symbolic value’ and ‘aesthetic value’ significantly influenced on brand identification. Fourth, all of the sub-factors of consumer’s emotional consumption value, ‘symbolic value’, ‘hedonic value’ and ‘aesthetic value’ significantly influenced on purchase intention.

2012 런던올림픽 축구중계방송 해설자의 공신력이 시청몰입 및 방송사 이미지에 미치는 영향

이정학(Lee, Jeoung-Hak),김성용(Kim, Sung-Yong),안세일(Ahn, Se-Il) 한국체육과학회 2013 한국체육과학회지 Vol.22 No.6

The purpose of the study is to provide basic data to improve the quality of credibility of football commentator systematically through analysis regarding the impact of football commentator credibility on broadcaster image and viewing flow in 2012 London Olympics. The subjects of the study are university students who have experienced watching football games in the Seoul and Gyeonggi regions during 2012 London Olympics. As the survey tool, questionnaires were used. a total of 387 questionnaires were finally used for the analysis. As the statistical method for this research, the PASW 18.0 statistical programs were used. The results of the analysis are as follows. First, "dynamic" of credibility factors of MBC and SBS was found to have significant effects on "viewing flow", "professionalism" of credibility factors of KBS was found to have significant effects on viewing flow. Second, "dynamic" and "reliability" of credibility factors of MBC were found to have significant effects on "broadcaster image", "dynamic" and "professionalism" of credibility factors of SBS were found to have significant effects on "broadcaster image". in addition, "reliability" and "professionalism" of credibility factors of KBS were found to have significant effects on "broadcaster image".