http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
- 中文 을 입력하시려면 zhongwen을 입력하시고 space를누르시면됩니다.
- 北京 을 입력하시려면 beijing을 입력하시고 space를 누르시면 됩니다.
RISS 인기검색어
- 검색키워드
- 저자 : 이방빙(Li, Fang-Bing) (검색결과 1 건)
- 무료
- 기관 내 무료
- 유료
-
국제 마라톤 대회의 서비스 품질, 참여 만족도, 개최지 이미지 및 재 참여의도의 관계
이방빙(Li, Fang-Bing),조광민(Cho, Kwang-Min),장원용(Jang, Won-Yong) 한국체육과학회 2018 한국체육과학회지 Vol.27 No.1
The purpose of this study was to empirically investigate the relationship among service quality, participants’ satisfaction, regional image and intention of re-participation focused on Chinese participants in Seoul Marathon. The 220 questionnaires were distributed among the Chinese participants who joined in Seoul Marathon 2016. By using SPSS Ver. 21.0 and AMOS Ver. 20.0, data were analyzed by applying frequency analysis, reliability analysis, confirmatory factor analysis, correlation and structural equational modelling. The results of the study were as follows. First, sports event’s physical environment quality had a positive effect on participants’ satisfaction. Second, sports event’s interaction quality had a positive effect on participants’ satisfaction. Third, sports event’s outcome quality had a positive effect on participants’ satisfaction. Fourth, participants’ satisfaction had a positive effect on regional image. Fifth, participants’ satisfaction had no significant effect on intention of re-participation. Sixth, regional image had a positive effect on intention of re-participation. Lastly, regional image worked as mediated factor between participants’ satisfaction and intention of re-participation.
연관 검색어 추천
이 검색어로 많이 본 자료
활용도 높은 자료
