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- 저자 : 응웬트엉후엔 ( Nguyễn Thương Huyền ) (검색결과 1 건)
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커피전문점의 서비스품질이 이용만족도 및 행동의도에 미치는 영향 - 강릉지역의 한국인과 베트남 대학생 집단을 중심으로 -
응웬트엉후엔 ( Nguyễn Thương Huyền ),강혜숙 ( Kang¸ Hye-sook ) 한국호텔리조트학회 2021 호텔리조트연구 Vol.20 No.5
The period of questionnaire survey was two months from September 5 to November 5, 2019. This study distributed its questionnaires to Korean and Vietnamese university students located in Gangneung area, and so collected 332 copies of the questionnaires in total. According to the analytical results of this study, first, in the relationships between service quality and user satisfaction in specialty coffee shops, among the five factors of service quality, accessibility>coffee quality> diverse menu>assurance empathy factors had statistically significant effects on user satisfaction in order. In contrast, tangibles factor had no statistically significant effects. Second, in the relationships between service quality and behavioral intention in specialty coffee shops, accessibility>coffee quality>diverse menu>tangibles factors had statistically significant effects on behavioral intention in order. In contrast, assurance/ empathy factors had no statistically significant effects. Third, user satisfaction in specialty coffee shops had statistically significant effects on behavioral intention. Fourth, Korean and Vietnamese university student groups had significant effects on the relationships between service quality and behavioral intention in specialty coffee shops.
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