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Entman의 폭포수모형에 근거한 한국사회의 프레임 연구: 한국인의 EU인식을 중심으로
정세원 ( Sae Won Chung ),박성훈 ( Sung-hoon Park ),윤가운 ( Gawoon Yoon ) 한국EU학회 2017 EU학연구 Vol.22 No.1
In 2010, the European Union and South Korea signed Framework Agreement and initiated strategic partnership. Afterward, in July 2011, EU-Korea Free Trade Agreement (FTA) took its effect. In 2013, the EU and South Korea celebrated their 50th anniversary of bilateral relations, and they fortified strategic partnership and mutual understanding which led rapid growth of the relationships. Based on Entman‘s Cascading Activation Model, this study aims at investigating frames connected to Koreans‘ EU perceptions which exist in diverse aspects of the Korean society. This study suggests a couple of conclusions. First, each grouping of the Korean society has different salient thematic frames (Economic, Environmental and Research, Science and Technology for elites versus Economic, Political and Social for the media and the public). Second, the result shows that economic and trade related frames were the most salient and influential frame in Koreans‘ EU perceptions. In addition, other frames than economic one are not likely to have influences upon Korean demographics. Finally, there is an imbalance between perceptions of the elite and those of the public. Such imbalance might cause the development of EU-Korea relations. Thus, future studies should address such issues in order to deal with such imbalance.
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