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태권도장의 커뮤니케이션이 관계품질, CRM성과에 미치는 영향
정경회(Jung, Kyoung-Hoi),유평희(Yoo, Pyoung-Hee),유광길(Yu, Kwang-Kil) 한국체육과학회 2014 한국체육과학회지 Vol.23 No.4
This study was to explore the influence of communication in the Taekondo training center on relationship quality and CRM effect. For this, Taekondo trainees in Jeollabukdo provinces were surveyed. Except for thirty-five questionnaires, final 294 out of 329 ones was statistically managed and SPSS 18.0 and LISREL 8.80 were used for statistical analysis. The result of this research was as follows: First, the verbal communication, paralanguage communication, non-verbal communication of Taekondo training center coaches are significant to satisfaction of Taekondo training center. And the verbal communication, non-verbal communication of Taekondo training center coaches are significant to trust of Taekondo training center. Second, the satisfaction and trust of Taekondo training center are significant to service loyalty. And the satisfaction and trust of Taekondo training ceter are significant to word of mouth intention.
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세계 태권도문화 엑스포 방문객의 관계혜택, 관계품질 및 재방문의도 간의 구조모형검증
정경회(Jung, Kyoung-Hoi),김종석(Kim, Jong-Suk),유평희(Yoo, Pyeong-Hee) 한국체육과학회 2013 한국체육과학회지 Vol.22 No.6
This study was to explore a structural relation model among the relational benefit, relationship quality and revisit intention of World Taekwondo Culture Expo" customer. For the verification of the model and hypothesis in this study, the visiter of World Taekwondo Culture Expo were surveyed. 282 questionnaires with reliability were acquired through convenient sampling method, and SPSSWIN Ver. 18.0 and LISREL 8.80 were used for data processing. The results were as follows: First, regarding the relation between the relational benefit and customers" satisfaction of World Taekwondo Culture Expo, relational benefit was influential to customers" satisfaction. Second, in the relation of the relational benefit and customers" trust, relational benefit except economical benefit gave a significant influence to customers" trust. Third, regarding the relations of the customers" satisfaction and revisit intention, customers" satisfaction significantly affected revisit intention. Lastly, regarding the customers" trust and revisit intention, customers" trust significantly affected revisit intention.
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