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RISS 인기검색어
- 검색키워드
- 저자 : 유다종 ( Dajong Yoo ) (검색결과 2 건)
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크루즈관광의 위험지각이 관광이미지와 관광의사결정에 미치는 영향
유다종 ( Dajong Yoo ),김창수 ( Changsoo Kim ) 관광경영학회 2021 관광경영연구 Vol.101 No.-
The purpose of this study is to identify the relationship between the risk perception, tourism image, and tourism decision making in cruise tourism, and further to propose theoretical and practical implications that will help resume cruise tourism by easing risk perception of the potential cruise tourists and improving the image of cruise tourism. An empirical analysis was performed using SPSS v.21.0 with 219 valid samples out of 225 samples collected in the survey. Frequency analysis, factor analysis, reliability analysis, and multiple regression analysis of the collected data were conducted. The study demonstrated that among the factors of risk perception, perception of physical risks and social risks had a negative impact on tourism images and tourism decision making, while the perception of financial risks and time loss risks was found to have no impact. Moreover, both emotional and cognitive images were found to have a positive influence on tourism decision making. The practical implications based on the above analysis results are suggesting that various publicity campaigns, promotional activities, cruise showcases, and training on cruise safety protocols for cruise-related personnel are needed to mitigate the risk perception level of COVID-19 felt by potential cruise tourists. This study was conducted only for those who had cruise tour experience and was conducted when the safety concerns of cruise tours were at the highest level due to the COVID-19 pandemics. Therefore, it would be also meaningful to conduct a follow-up study with the addition of cruise inexperienced potential tourists after the pandemic has stabilized and to compare them with the results of this study.
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김바다 ( Bada Kim ),강숙영 ( Sookyoung Kang ),유다종 ( Dajong Yoo ) 관광경영학회 2020 관광경영연구 Vol.98 No.-
The purpose of this study is to identify the relationship between the quality of tourism performance, experiential value, and repurchase intentions felt by foreign tourists who watched Korean tourism performance, and further to propose theoretical and practical implications that will help create a new consumer market in the performance tourism industry in Korea. In order to achieve the purpose of this study, prior research on tourism performance quality, experiential value, repurchase intention, and the relationships between each others were analyzed. Foreigners who have visited Korea and watched tourism performances were distributed with questionnaires written in four different languages, and an empirical analysis was performed using SPSS v.21.0 with 236 valid samples out of 300 samples collected in the survey. Frequency analysis, factor analysis, reliability analysis, and multiple regression analysis of the collected data were conducted. This study demonstrated that the quality of tourism performances has partially positive effects on the experiential value, and that the quality of tourism performances and the experiential value of tourism performance have a significant effect on the repurchase intention. Future studies should contribute to establishing a theoretical framework, carrying out practical discussions and improving the satisfaction of foreign tourists through academic discussions in the field of tourism performance. Theoretical and empirical research on boosting tourism performance is also needed, as this is expected to mean more to the development of tourism in Korea.
KCI
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