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IPA 모형을 활용한 중국 농산품 전자상거래의 서비스품질 인식에 관한 실증적 연구
왕효봉 ( Xiaofeng¸ Wang ),백승우 ( Back Seung-woo ) 한국식품유통학회 2021 한국식품유통학회 학술대회 Vol.- No.하계
In this paper, through a questionnaire survey and analysis of the service quality satisfaction of Chinese consumers when using the agricultural product e-commerce platform, 560 questionnaires were distributed, and 534 valid questionnaires were received. First, the information on the importance and satisfaction of the original data was passed. The results of the analysis of degree and validity indicate that the questionnaire is reasonable in design and suitable for further analysis. Secondly, using correspondence analysis t-test to analyze the difference between the two sets of data, it is concluded that consumers' overall satisfaction with the agricultural product e-commerce platform is low. At the same time, the Z-score standard value method is used to analyze the data, although the result is the same as the original value. , But the Z-score standard value method more quickly and accurately distinguishes which quadrant each variable falls in. In order to further test the conclusions, finally, through the IPA analysis method, the current situation of consumers' perception of the services provided by the agricultural product e-commerce platform is studied, and the true attitude of consumers to the service quality of the agricultural product e-commerce platform is visually demonstrated.
중국 농촌 지역의 소득 빈곤과 다차원적 빈곤의 구조 분석
서성성 ( Xu¸ Shengxing ),왕효봉 ( Xiaofeng¸ Wang ),양리리 ( Lili¸ Yang ),김중기 ( Kim¸ Jung-gi ) 한국유기농업학회 2021 韓國有機農業學會誌 Vol.29 No.4
The characteristics of poverty can be comprehensively revealed from the two angles of income and multidimensional. This paper compares China’s rural income poverty measure with multidimensional poverty index using data from China Family Panel Studies (CFPS) by focusing on the static and dynamic disparities, and analyzes the factors influencing poverty through the Logit model. The results show that there exists a substantial mismatch in who is deemed poor, 60 percent of multidimensional poverty households are not considered poor in terms of income poverty, and 70 percent of income poverty households are not considered poor in terms of multidimensional poverty; There is a high level of disparity between the dynamics of the two measures of poverty. Among those who rose in the income dimension, only about 7 percent also rose in the multidimensional measure from 2016 to 2018.
한국 대두산업의 식량안보수준에 관한 연구 -국제경쟁력과 산업통제력을 중심으로-
양리리 ( Yang Lili ),왕효봉 ( Wang Xiaofeng ),김수현 ( Kim Su-hyeon ) 한국식품유통학회 2021 食品流通硏究 Vol.38 No.4
Korea's soybean export volume is extremely low, while the import, highly concentrated in the United States, Brazil, China and other countries, has been maintained at a high level for a long time. What is the impact of this imbalance on the food security level of the Korean soybean industry. In this paper, two types of indicators, international competitiveness and industrial control, are selected to reflect the food security level of the soybean industry. Its soybean industry, between 1998 and 2019, is quantified and analyzed by setting alarm limits for the food security level of the soybean industry, using the mapping method to calculate the food security level scores of each indicator of the soybean industry security. Then weighting the comprehensive index of food security level in the soybean industry. The results show that the food security level of the soybean industry in Korea has been in a state of crisis since 1998, and the composite index of security level has been above 98 in most years, except for some years. Comparative analysis with Japan, which rolled out food security policies 10 years earlier than South Korea, offered further improvement solutions:(1) Expand soybean planting area and enhance food security;(2) Increase soybean productivity per unit area and double soybean industrial R&D investment;(3) Shift the government and the public's understanding of food security.