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Off - Price Retailer 개발에 관한 사례연구 : 패션분야를 중심으로 Focused on Fashion Oriented
옥선종,김유오 한국유통정보학회 2001 유통경영학회지 Vol.4 No.1
A whole based on tangible and intangible attributes recognized many transaction experiences include as significance factors "convenience of parking availability", "physical service facilities and connection", which can be seen as the purchase acts of Kuro-industrial area consumer using cars, and the customers in Kuro where stores are not fully entered show reaction to the off-price retailer on the level of the department store type returns service, so the quick countermeasure policy of the Outlet seems to enhance customer satisfactions. Kumchon Gu in Seoul : the most famous industrial, in which the industrial complexes #2 and #3 established since 1965. In the present time, 230 of industries such as the metal working industry and the textile industry are located. In order to conduct this research, the paper sampled the customer group using in this area became the key point of industry and distribution which supplies all kinds of industrial products. It carried out the questionnaire survey for collecting data for positive research, the interview survey with personnel in the OPR by K-M project(2000. 10.30∼11.30.). The findings of this research should be connected to strategies to secure the parking facilities and Merchandising, link the convenience of public traffic with customers preferred location as regionally gathering type. Also according th the characteristics of Kuro industrial area, the physical service facilities and connection should be combined with shopping, leisure and entertainment in order to gather family. In order to effectively provide these convenience services, the plans to develop and utilize the convenience service check list, to utilize customer proposal to collect their inconvenience.
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