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정호원(Jeong Ho-won),오승렬(Oh Sung-Ryal) 한국체육과학회 2010 한국체육과학회지 Vol.19 No.4
The main objective of this study is to investigate the order effect in the scale of spectators' motivation. Authors made two types of questionnaires: For Type Ⅰ, questions estimating same factor are arranged consecutively. For type Ⅱ, questions are arranged randomly. A total of 334 Respondents received one of two questionnaires and completed it. The results showed that correlations among questions estimating same factor in Type Ⅰ were higher than those among questions estimating same factor in Type Ⅱ. Futhermore, the results of factor analysis revealed that construct validity and discriminant validity of Type Ⅰ were higher than those of Type Ⅱ. In sum, to arrange questions estimating same factor consecutively produces consistent responses. But to rotate question order results in increased inconsistency among responses.